The tech giant partners with the Korean label to bring smart glasses into a new era of fashion and function
At I/O 2025, Google announced its first AI smart eyewear partnership with Gentle Monster, marking a significant move toward making extended reality a part of daily life. The collaboration brings together Google’s Android XR platform with the Korean eyewear brand known for its experimental and sophisticated design language.
“Creativity and sophistication are essential design features for technology to integrate into everyday life,” said Shahram Izadi, General Manager and Vice President of Google XR.
The partnership positions Gentle Monster not only as a design collaborator but as a key player in redefining the role of wearables. Known for blending avant-garde concepts with commercial appeal, the brand brings its global aesthetic to a category that has long struggled to balance fashion with utility.
By prioritizing comfort and wearability alongside visual impact, the new collaboration suggests a future where smart eyewear is no longer a novelty, but a natural extension of personal style.
