The Grammy®-Nominated Singer-Songwriter Becomes the Latest Creative Force to Embody the Jewelry Collection’s Refined Modernity
The Grammy-nominated singer-songwriter becomes the latest creative force to embody the jewelry collection’s refined modernity
Chanel has named Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the newest muse of its Coco Crush collection, strengthening the dialogue between contemporary culture and the Maison’s fine jewelry codes. Since her 2019 debut, Abrams has carved out a singular space in the pop landscape through an intimate, emotionally perceptive style — from her early EPs Minor and This Is What It Feels Like to the release of her 2023 album Good Riddance, which earned her a nomination for Best New Artist at the 66th Annual Grammy Awards. Her momentum continued with The Secret of Us and its deluxe edition, featuring her highest-charting track to date, “That’s So True.”
For Chanel, Abrams’ rise reflects more than success — it reflects sensibility. Her understated presence, poised confidence, and introspective artistry align seamlessly with the sculptural elegance of Coco Crush, a collection defined by precision, tactility, and quiet impact. The House highlights that her “distinctive attitude and natural assurance perfectly embodies the spirit of Coco Crush,” signaling a new chapter in the ongoing evolution of the line.
Abrams will front the upcoming Coco Crush campaign, set to be revealed on January 13, 2026, further exploring the connections between personal expression, jewelry as gesture, and the moments — or encounters — we carry forward.
