Gucci ‘Beloved Persona’ X Chris Lee

Fall 2022 Ad Campaign

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Review of Gucci ‘Beloved Persona’ X Chris Lee Fall 2022 Ad Campaign by Photographer Greg Lin Jiajie with Talent Chris Lee

Unravelling the introspective journeys of its creative protagonists, ‘Mind Travelers’ is an ongoing narrative series featuring the House’s archive-inspired Beloved lines. Poetry is interspersed with imagery to personify the spirit of each signature collection, including the Gucci Horsebit 1955. Defined by the equestrian emblem, the style appears in the first chapter that follows three talents as they live the words of poet Wu Ang. Captured by Greg Jiajie Lin, Global Brand Ambassador Chris Lee drifts through an instinctual music-led journey. Completing the chapter in two separate films, are model Cici Xiang and writer Yan Hao, who both channel the aura of the Gucci Horsebit 1955 bag in vivid dreamscapes.

Director | Zengwei Shen
Photographer | Greg Lin Jiajie
Talent | Chris Lee