Review of Gucci Beloved Spring 2021 Ad Campaign by Photographer Greg Lin Jiajie with model Liu Wen
Liu Wen stars alongside an adorable menagerie of furry friends in the latest campaign from Gucci Beloved. The model is captured by photographer Greg Lin Jiajie.
Styled in a range of sophisticated Gucci looks, Wen is captured in classy interiors, in the countryside, and in the city – but wherever she is, she’s never far from an animal friend. She hangs out with a horse, brunches with a bunny, decompresses with a duck. A Gucci bag is never far away, and the combination of this strong and human design element with adorably whimsical members of the animal kingdom creates a feeling of everyday magic.
The film adds a welcome bit of music and movement to these scenes. Violins swell romantically as Wen watches a mischievous bunny sneak its way into her handbag, or as she playfully chases a group of ducks across a golf course.
The concept is simple, but with excellently executed visuals and Liu Wen’s thoughtful, welcoming, and playful personality, the campaign feels beautiful and soul-refreshing.
Gucci Creative Director | Alessandro Michele
Photographer | Greg Lin Jiajie
Model | Liu Wen