Gucci Chime for Change "To Gather Together"


Chime for Change "To Gather Together"

Chime for Change, the global campaign for gender equality founded by Gucci, Salma Hayek Pinault, and Beyoncé Knowles-Carter, debuted this week the next phase of its initiative.

The new phase, “To Gather Together”, is a call for gender equality all over the world, and is supported by new artwork on the Gucci ArtWalls in London, Milan, New York City, Taiwan, and Hong Kong, a new zine named CHIME, and a short film titled The Future is Fluid.

Through Chime for Change, Gucci, Hayek, and Knowles-Carter have created projects helping over 570,000 women and girls and 3 million families and community members around the world, but this next phase opens the conversation to all people.

“With this next chapter of Chime for Change, Gucci is proud to reaffirm our commitment to a more just and equitable world,” said Gucci President and CEO Marco Bizzarri.

Achieving gender equality is critical to securing our collective future, and we are dedicated to leveraging our creative power, global employee engagement, and support for non-profit projects to ignite conversation and help empower the next generation of leaders.

Marco Bizzarri, Gucci President and CEO

The Future is Fluid short film by Jade Jackman and Irregular Labs is a look at what gender means to 13 binary and non-binary members of Gen Z. Each person in the film hails from the US, UK, UAE, Italy, Singapore, India, South Africa, Brazil, and Canada and speaks about the good of gender fluidity, being subjected to violence and freedom of expression and as a human being.

“Every person is created equal. We all have the power to use our voices to stand up for what we believe in,” said Gucci Creative Director Alessandro Michele. 

Gucci Creative Director Alessandro Michele collaborated with Italian visual artist MP5 to create new artwork for Gucci’s ArtWalls, which also serves as a continuation of On/Off, the two-part wall painting at Gucci Garden in Florence.

When we gather together across generations and communities, we have the opportunity to create real change.  The fearlessness of this generation to express themselves gives me hope that a future of freedom and equality is possible.

Alessandro Michele, Gucci Creative Director

In addition, the first issue of CHIME, which is edited by writer Adam Eli and features contributions from activists, artists and writers from around the world, is available now at the Gucci Wooster Bookstore in New York City, Gucci Garden in Florence, select global bookstores and at universities in Belgium, Finland, France, Israel, Italy, Ukraine, the UK and the US.