Gucci Explores Its Archive With ‘Gucci Memoria’ in Milan
Gucci will present Gucci Memoria, a new exhibition curated by Demna, during Fuorisalone 2026, offering a retrospective exploration of the house’s 105-year history.
Staged at Milan’s Chiostri di San Simpliciano, the exhibition is conceived as a symbolic retelling of Gucci’s evolution, tracing its transformations, creative identities, and defining moments across more than a century. Through an immersive narrative, Gucci Memoria seeks to bridge past and present, reflecting on the house’s shifting expressions while reinforcing its cultural legacy.
The historic cloister setting provides a contemplative backdrop for the experience, aligning with the exhibition’s thematic focus on memory, continuity, and reinterpretation. Visitors are invited to engage with the brand’s heritage through a curated lens shaped by Demna’s creative direction.
Open to the public from April 21 to 26, the exhibition will run daily from 10 a.m. to 8 p.m. Admission is complimentary upon registration via gucci.com starting April 10.