Review of Gucci ‘Gift Giving’ Holiday 2021 Ad Campaign by Gucci Creative Director Alessandro Michele and Photographers Leslie Zhang, Lorena Lhor, and Hanna Moon
Gucci welcomes the holidays with a three-part campaign highlighting unique realms of the house’s signature creative world. Three different photographers -Leslie Zhang, Lorena Lhor, and Hanna Moon – capture a curated selection of Gucci pieces handpicked for the holiday gift giving season.
Zhang’s photographs highlight equestrian themed pieces from Gucci’s Aria collection. She captures her models against bright and colorful backdrops the patterns of which recall horse-racing flags and decals, but with a whimsical twist.
Lhor’s still-life imagery captures objects from the recently launched lifestyle collection in colorful, homey environments.
Last but not least, Moon’s imagery centers around a New Year’s Eve theme. She captures eclectic Gucci characters and their animal companions whose style and personalities keep things bright at a nocturnal pool party.
Though the campaign doesn’t offer too much to grab us in the way of concept or story, its diverse and spirited imagery is perfectly primed to bring a dose of head-turning color to the brand’s digital and social media channels for a holiday season boost.
Gucci Creative Director | Alessandro Michele
Photographers | Leslie Zhang, Lorena Lhor, and Hanna Moon