Gucci 'New Fashion Jewelry' 2023 Ad Campaign

Review of Gucci ‘New Fashion 2023 Ad Campaign by Gucci Creative Director Sabato De Sarno with Photographer David Sims with model Daria Werbowy

The new Gucci Jewelry campaign, Creative Director Sabato De Sarno’s first for the House, stars Daria Werbowy wearing pieces from the Marina Chain jewelry collection, captured through the lens of photographer David Sims. The campaign and those who brought it to life are a celebration of Sabato’s debut in the world of fashion all those years ago, and of another debut, this time, at Gucci.

The Marina Chain jewelry collection, whose distinctive design is inspired by the chain of an anchor, was introduced in the late 1960s in the form of a bracelet. Reappearing throughout the decades that followed, Marina Chain has come to represent an iconic element of Gucci’s history and the signature collection of the House’s jewelry offering.

The campaign, for which Daria and David worked together to create a beautiful statement, was shot at the Chateau Marmont in Los Angeles, and embodies Sabato’s vision of a story that unfolds freely, but always meaningfully.