Demna’s First Cruise Collection Returns the House to a City Central to Its Global Legacy
Gucci will present its cruise 2027 collection in New York on May 16, marking Demna’s debut cruise show for the Italian luxury house. The city, which hosted Gucci’s first store outside Italy in 1953, remains pivotal in the brand’s history, symbolizing a long-standing intersection of creativity, culture, and modernity. The venue for the presentation has yet to be revealed.
The move underscores a broader trend of European luxury houses leaning into the U.S. market, buoyed by renewed domestic demand and a rising number of high-net-worth individuals. Gucci’s in-house team previously staged the cruise 2026 collection at the brand’s Florence archive, highlighting its rich heritage while preparing for the upcoming transatlantic showcase that promises to blend historical reverence with contemporary vision.