Gucci 'The Horsebit 1953 Loafer' Spring 2024 Ad Campaign


'The Horsebit 1953 Loafer' Spring 2024 Ad Campaign

Review of Gucci ‘The Horsebit 1953 Loafer’ Spring 2024 Ad Campaign with Photographer Heji Shin and talent Kingsley Ben-Adir

In a testament to timeless elegance, Gucci unveils its latest campaign under the fresh creative direction of Sabato De Sarno, celebrating the enduring allure of the iconic Horsebit 1953 loafer. British actor Kingsley Ben-Adir becomes the embodiment of this classic style, captured in a series of minimalistic yet evocative portraits by photographer Heji Shin.

The campaign bridges the gap between heritage and contemporary style, highlighting the loafer’s seamless integration into modern wardrobes while honoring its equestrian-inspired origins. Born in 1953, the Horsebit loafer’s distinctive double ring and bar motif draws from Gucci’s rich history of equestrianism, echoing the sophistication and sporty elegance that the brand’s discerning clientele has admired for generations.

Under Sabato De Sarno’s leadership, the campaign showcases the Horsebit 1953 loafer not just as a piece of footwear but as a symbol of Gucci’s evolving narrative. Kingsley Ben-Adir’s portrayal adds a dynamic layer to the campaign, reinforcing the loafer’s versatility and its role in redefining modern elegance.

This campaign positions the Horsebit 1953 loafer as both a cornerstone of Gucci’s legacy and a beacon of contemporary fashion. It underscores the brand’s dedication to crafting pieces that resonate across time, inviting a new generation to experience everyday sophistication through Gucci’s lens.

Gucci Creative Director | Sabato De Sarno
Director | Emanuele Cantò
Art Director | Riccardo Zanola
Photographer | Heji Shin
Talent | Kingsley Ben-Adir
Stylist | Alastair Mckimm
Hair | Amidat Giwa
Makeup | Thomas De Kluyver

Editorial Director | The Impression