Review of Helen Kaminski ‘Future Made Now’ Fall 2024 Ad Campaign by Creative Director of Agency X with Photographer Jake Terrey with models Larisa Schumacher and Adam Zanardo
Helen Kaminski explores the future of the timeless power of accessories with its new Fall 2024 campaign by photographer Jake Terrey.
As embodied by its apt title, “Future Made Now,” the campaign balances the Australian hat and accessories brand’s design history – which began in 1983 with a simple woven raffia hat – with an eye on the future. Terrey captures his models before a desolately beautiful icy landscape that seems to stretch endlessly into the horizon, suggesting limitless possibilities. The styling from Caterina Scardino also goes a long way in achieving the vision of past-meets-present-meets future, balancing a curation of classic cuts with a contemporary edge and innovative structures.
Focused and simple yet striking and dramatic, the campaign is a convincing statement of a hat’s power to complete a silhouette, whether its channeling classic style or forging ahead.
Helen Kaminski Creative Director |
Photographer | Jake Terrey
Models | Larisa Schumacher and Adam Zanardo
Stylist | Caterina Scardino
Hair & Makeup | Kellie Stratton
Set Designer | Athanasia Spathis
Production | Bolt