Review of Helmut Lang Resort 2023 Ad Campaign by Helmut Lang Creative Director Mark Howard Thomas with Photographer Hugo Comte
Helmut Lang references its late-80s heyday with a minimal Resort 2023 campaign by photographer Hugo Comte.
The minimal campaign evokes the stripped-back editorial imagery of the late 80s and early 90s, a crisp yet nostalgic aesthetic that is supported by the design and styling that reference the brand’s legendary founder’s influential tailoring that laid the foundation for that era’s suiting. Despite this visual simplicity, the campaign’s models do great work to bring a lot of energy to Comte’s striking portraits, making for a simple yet effective look at why the designs that defined “modern” are just as relevant today.
Helmut Lang Creative Director | Mark Howard Thomas
Photographer | Hugo Comte