Review of Hermès Beauty Fall 2024 Ad Campaign by Photographer Agnes Lloyd-Platt with models Fatou Ndoye, Jade Eliasek, and Ji Shuyan
Hermès explores the power of color with its latest beauty campaign, lensed by photographer Agnes Lloyd-Platt.
Simple and sophisticated, the campaign takes shape as a series of intimate headshot portraits of its cast of striking models. Grounded in shades of beige and brown from the backdrops and the styling that features the house’s iconic leatherwork, the looks feature a strong red lip that brings sophisticated and subtle glamor, while the use of blue tones further enriches the compositions’ color story.
Striking even in its simplicity, the campaign is an example of the power of a creative team working together to convey a strong sense of brand identity through just a few thoughtfully chosen elements.
Photographer | Agnes Lloyd-Platt
Models | Fatou Ndoye, Jade Eliasek, and Ji Shuyan
Stylist | Laetitia Leporcq
Hair | Tomoko Ohama
Makeup | Gregoris Pyrpylis
Manicurist | Liza Papass
Casting Director | Maxime Valentini