Hermes Men's Sprign 2025 Fashion Show Review

Hermès

Spring 2025 Men's Fashion Show Review

Coastal Dreams: Lightness and Luxury in Nichanian’s Hermès Collection

Review of Hermès Spring 2025 Men’s Fashion Show

By Angela Baidoo

THE COLLECTION

THE WOW FACTOR
6
THE ENGAGEMENT FACTOR
7
THE STYLING
8
THE CRAFTSMANSHIP
8
THE RETAIL READINESS
9

THE VIBE

THE THEME

Véronique Nichanian’s latest collection for Hermès took us on a whimsical journey to the seaside, blending casual elegance with playful sophistication. Her men strutted in strappy leather sandals and wide-leg pants cropped above the ankles, exuding a laid-back charm. Sleeveless leather jackets with zip fronts bared their biceps, while “beach” bags, notably the luxurious Haut à Courroies, added a touch of opulence.

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Nichanian’s vision for the collection was inspired by lightness, peace, and softness. She traded traditional suits for tailored jackets adorned with naive floral prints and reimagined lapels, giving the blazers a relaxed, less formal vibe. Pastel colors and breezy silhouettes captured the essence of Mediterranean resorts, evoking a gentle, sweet, and poetic mood. The sheer jacket at the end harked back to her previous year’s acclaimed collection, adding a touch of sensuous nostalgia to the lineup.

THE BUZZWORDS

Coastal Elegance, Relaxed Sophistication, & Poetic Charm

THE DIRECTION

THE ON-BRAND FACTOR
7
THE BRAND EVOLUTION
6
THE PRESENTATION
6
THE INVITATION
0
PROS
The collection masterfully blends laid-back charm with a refined touch, creating a unique balance. The beauty of the collection lies in its details, such as the way shirts are buttoned and the tender reveal of ankles under high-water pants.
CONS
The predominant use of soft pastels might not appeal to those who prefer bolder, more vibrant colors.

THE WRAP UP

Nichanian’s latest collection for Hermès is a masterclass in blending casual elegance with playful sophistication, all while maintaining a timeless appeal. Her vision was clear: elevate beachwear to new heights without losing its relaxed spirit. She skillfully used Hermès-level materials to transform traditionally humble beach fabrics, resulting in pieces that felt both luxurious and easygoing. The supple leather was a standout, particularly in a button-down and matching neckerchief in pale lavender—a highlight among the many soft, pretty colors.

In essence, Nichanian’s collection offers plenty of staples while incorporating a touch of playful fun. Each piece is extremely wearable and works harmoniously together. The beauty lies in the details, from the way shirts are buttoned only up to the midriff to the tender reveal of ankles under high-water pants. This collection is a testament to Nichanian’s ability to create a wardrobe that is both stylish and timeless, embodying coastal elegance and playful sophistication.