H&M Holiday 2022 Ad Campaign Review

Review of H&M Holiday 2022 Ad Campaign by Creative Director Bardia Zeinali with models Anderson Paak, Chloë Sevigny, Paloma Elsesser, Jill Kortleve, Adut Akech Bior, Jordan Barret

H&M’s Holiday campaign invites you to the celebrations in the magical world of Brasserie Hennes, which has been transformed into a disco-inspired snowscape for the holidays—it’s buzzing with festive excitement.

The second chapter of the Brasserie Hennes universe, directed by Bardia Zeinali, follows Anderson Paak reveling in the decadent festivities alongside guests Chloë Sevigny, Paloma Elsesser, Jill Kortleve, Adut Akech Bior, Jordan Barret and more, as they dance the night away, celebrating the season in the sparkling ambience.

”I had a great time working with H&M and the amazing cast in the magical world within Brasserie Hennes. It’s all about living in the moment and truly celebrating life with those around you, especially around this time of year. It really got me in the holiday spirit.” – Anderson Paak, musician

“It was a pleasure to work with these wonderful women, Paloma Elsesser, Jill Kortleve, Adut Akech Bior, Mika Argañaraz and Mona Tougaard, for this H&M campaign. Dancing and laughing in the middle of a winter wonderland was a blast.” – Chloë Sevigny, actress

All things sparkle and shine in H&M’s Fall Winter 2022 holiday collection—it’s a banquet of style, encouraging confidence with its irresistible colors and textures. The collection has a party-ready focus with key pieces that are charged with sophistication and include mock neck jumpers, tread-sole loafers and wide flare trousers add a luxurious edge, with caramel tones, animal print and jacquard imbuing a fun yet sophisticated feel. Statement accessories, such as a dazzling rhinestone headpiece, bold pink rhinestone earrings and a diamanté draping bra, all crave the spotlight. Shimmering platform heels, over-the-knee black heeled boots and candy pink pumps are ideal for the dancefloor.

“We’re bringing a special sparkle to the season with a stunning collection designed to catch the light and welcome everyone to the party. We are thrilled to continue with Brasserie Hennes for the holidays.” – Ann-Sofie Johansson, Creative Advisor at H&M