Review of H&M Spring 2024 Ad Campaign by Photographer Dan Jackson with model Vittoria Ceretti
H&M puts an updated spin on boho-chic with the new campaign for its Spring 2024 Studio collection. The campaign was shot by photographer Dan Jackson.
Jackson captures model Vittoria Ceretti in a southwestern desert setting, a natural fit for the collection’s slick updates on free-spirited 70s tailoring. The accompanying short film deepens this mood with a twangy guitar soundtrack and a focus on details like sunlight glinting off rhinestones or Ceretti’s hair blowing in a dusty breeze.
Though straightforward, the campaign does just enough to elevate itself from a simple lookbook and create a strong sense of mood. Location, casting, and music nicely come together for a contemporary and cool take on classic adventurous style.
Photographer | Dan Jackson
Models | Vittoria Ceretti