Steur’s Appointment Is the Latest Change in the Magazine’s Structure Since Karlie Kloss’ Acquisition
Michiel Steur, previously Vice President of Brand Revenue at British Vogue, is leaving his position to join i-D Magazine. His new role as Chief Commercial Officer starts in late October following a three-month notice period with his former employer, Condé Nast.
i-D Magazine has been undergoing a series of changes since it was acquired last year by Bedford Media, a company chaired by model and entrepreneur Karlie Kloss. Steur’s appointment is part of the ongoing restructuring and reinvigoration of the magazine.
In a recent interview, Steur commented on his new role,
Joining i-D as chief commercial officer is a tremendous honor, and a decision that was driven by the opportunity to lead and transform a dynamic and influential brand at a pivotal time.”
Steur further highlighted how he looks forward to leveraging i-D’s legacy to formulate a new commercial strategy, “I-D has consistently been a platform for emerging talent in fashion and culture and this role will allow me to spearhead a new commercial strategy grounded in i-D’s legacy of celebrating creative communities, while embracing forward-thinking innovation.”
Steur will report to Nicole Muniz, CEO of Bedford Media. His tasks will involve working on the magazine’s existing print and digital platforms, and on the development of new platforms, set to launch later this year.
In February, i-D Magazine announced its plans to start a newsletter as it works on reestablishing itself within the publishing sector. Despite being on pause, the print magazine and digital website continue to maintain a social media presence across Instagram, TikTok, and YouTube.
This hiring comes after i-D’s editor-in-chief Alastair McKimm stepped down after a five-year term. His successor is expected to be announced in the near future.
Steur started his career in the editorial department of British GQ at the age of 19. He transitioned to the commercial department under Vanessa Kingori, the then-publisher, and progressively advanced within the organization. In 2018, he joined British Vogue where he was instrumental in optimizing the magazine’s commercial strategy to diversify revenue streams and leading special projects across British Vogue, GQ, and Glamour U.K.
Steur’s transfer is a part of a larger reshuffle at Condé Nast which has seen other significant departures; Glamour U.K.’s European editorial director Deborah Joseph also left the company after a seven-year tenure.