Insights

Insights

The Best Runway Sets of Spring 2026

Scene Stealers: The Sets That Shaped Spring 2026 By Sofia Crawford and Sonya Moore Fashion’s most powerful stories are no longer confined to garments but unfold through the spaces that frame them. From Bureau Betak’s monumental choreography to La Mode En Images’ atmospheric minimalism, set design has evolved into fashion’s...

Insights

The Spring 2026 Season Overview

Spring 2026: A Season for the History Books By Angela Baidoo In a season like no other, this September’s fashion month was one for the history books. Designers debuting this season – Matthieu Blazy, Louise Trotter,...

Insights

Turn Down the Noise, Turn Up the Meaning

A season of triumphs, tensions, and a reminder that intention matters as much as innovation By Kenneth Richard This season reminded us that while fashion loves drama, substance still wins the spotlight. Louise Trotter at Bottega...

Manuel Puig - Puig Colonias Absolutas Fragrance

Insights

Puig: A Name in the Air

In a rare conversation, Manuel Puig & Jean-Claude Ellena talk about family, fragrance, and putting Puig forward—via its roots with Colonias Absolutas, a cologne collection that speaks softly but says everything about identity, legacy, and the Mediterranean soul...

Insights

Freedom, Energy, and Play: Meryll Rogge’s Paris Finale

Her Finale In Paris Embodied Discovery And Invention, Underscoring A Designer Ready To Take On Her New Role At Marni Without Losing Her Own Voice By Kenneth Richard Backstage in Paris, Meryll Rogge radiated warmth —...

Insights

Celine, Recentered: Michael Rider’s Debut

At Domaine De Saint-Cloud, Rider Puts Rigor And Discretion At The Heart Of His First Ready-To-Wear Outing By Kenneth Richard The drive out to Domaine de Saint-Cloud felt like a retreat from Paris’s feverish pace. Black...

Insights

Close Encounters of Thom Browne

In Paris, The Designer Mixed Alien Fantasy With Razor-Sharp Tailoring, Proving That Humor And Rigor Can Share The Same Runway By Kenneth Richard The first notes of Close Encounters of the Third Kind echoed through the...

Insights

Aprons and Honesty: Miuccia Prada at Miu Miu

With A Set Staged As A Vast Workroom, Prada Transformed Aprons Into Symbols Of Labor, Humility, And Women’s Strength By Kenneth Richard Backstage at Miu Miu, Miuccia Prada spoke softly, never raising her voice above the...

Insights

Seán McGirr Gets to the Bottom of McQueen

The Irish designer leans into play and proportion — bumsters, haystack temples, and a raw Y2K spirit — as McQueen’s new voice finds his stride. By Kenneth Richard Backstage at McQueen, Seán McGirr wore a faded...

Insights

No Fear, No Pants: Duran Lantink’s Gaultier Debut

Lantink embraces the house’s history of provocation, reshaping it into a contemporary manifesto of play and body. By Kenneth Richard Backstage at Jean Paul Gaultier, Duran Lantink raised a glass of champagne with one hand while...

Insights

Albert Kriemler’s Cultural Compass at Akris

Rooted in heritage but alive to art’s next wave, Kriemler draws on Leon Polk Smith for a collection where fabric becomes line, and clothing an act of space By Kenneth Richard Albert Kriemler is one of...

Insights

Pierpaolo Piccioli’s Balenciaga Debut: A Cut Above

Piccioli Brings His Mastery Of The Cut To Balenciaga, Reconciling Past And Present In A Debut Of Grace And Power. By Kenneth Richard The air at Balenciaga’s Paris headquarters felt almost ecclesiastical. More temple than corporate...

Insights

Pieter Mulier Holds a Mirror at Alaïa

With A Mirrored Ceiling Above And A Digital Floor Below, The Alaïa Creative Director Reveals A Collection Of Tension, Release, And Romantic Beauty — With Raf Simons And Fashion’s Inner Circle Looking On By Kenneth Richard...

Insights

Victoria Beckham: Warmth, Wit, and Quiet Precision

Backed By Family, Friends, And A Star-Studded Front Row, Victoria Beckham Continues To Refine Her Voice With A Collection That Balances Intimacy, Technique, And Quiet Sensuality By Kenneth Richard Backstage at Victoria Beckham’s Spring 2026 show,...

Insights

Sarah Burton’s Feminine Force at Givenchy

With Naomi Campbell, Kaia Gerber, And Eva Herzigova On The Runway And The Clash On The Soundtrack, Burton’s Spring 2026 Show Sharpened Her Vision Of Female Power Through Intimacy And Sensuality By Kenneth Richard In one...

Insights

Daniel Roseberry’s Refined Extremes at Schiaparelli

The American Creative Director Draws On The House’s Surreal Roots And Sharp Tailoring To Deliver A Spring 2026 Collection Of Sculptural Ease And Unapologetic Drama By Kenneth Richard Daniel Roseberry stood in a tailored jacket, every...

Insights

Julien Dossena’s Poolside Dreams for Rabanne

From Poolside Sorbets To Scuba Boyfriends, Julien Dossena Balances Optimism And Tension In His Spring 2026 Vision For Rabanne By Kenneth Richard Julien Dossena greeted me with a smile, dressed simply in jeans and a black...

Insights

Miguel Castro Freitas Redefines Glamour at Mugler

Miguel Castro Freitas’s Underground Debut Transforms Mugler’s Legacy Of Power And Spectacle Into A Live Wire For A New Era By Kenneth Richard Miguel Castro Freitas emerged from the dark underground parking garage where his debut...

Insights

Julian Klausner Rides the Wave at Dries Van Noten

Klausner’s Spring 2026 Collection Proves Optimism Can Still Lead The Way At Dries Van Noten By Kenneth Richard Julian Klausner slipped out from the backstage crush at Palais de Tokyo, seeking a patch of daylight and...

Insights

Nicolas Di Felice Talks Sun and Shape at Courrèges

A Heliocentric Vision: Di Felice re-centers Courrèges around light, geometry, and ease. By Mackenzie Richard Zuckerman For his latest Courrèges collection, Nicolas Di Felice began with a simple phrase: blinded by the sun. Yet in his...

Insights

Louise Trotter on Bottega Veneta: From Archives to Liberation

Louise Trotter at Bottega Veneta: On Journeys, Craft, and Quiet Confidence By Mackenzie Richard Zuckerman Louise Trotter emerged from her debut at Bottega Veneta with an air of composure that felt both hard-won and quietly radiant....

Insights

Miuccia Prada and Raf Simons – On Fabric, Fragment, and the Language of Modernity

At the center of the backstage swarm, Miuccia Prada and Raf Simons speak with clarity about abstraction, lightness, and the truth of clothes. By Mackenzie Richard Zuckerman Backstage at Prada, the crowd moved like concentric circles...

Insights

Demna – On Gucci, “The Tiger,” and Why Imperfection Matters

Inside Demna’s Vision: How ‘The Tiger’ Redefines Gucci’s Legacy By Mackenzie Richard Zuckerman Milan’s fashion week calendar had no Gucci runway this season — but it hardly needed one. Instead, the house unveiled The Tiger, a...

Insights

Marc Puig’s House of Creative Instincts

As Puig goes public and publishes its second book, Chairman and CEO Marc Puig reflects on legacy, risk, and why the Spanish family business is still just getting started By Kenneth Richard Marc Puig doesn’t often...

Insights

From New York to Madrid: Wes Gordon Charts a New Path for Carolina Herrera

As Carolina Herrera Heads to Spain for Spring 2026, Creative Director Wes Gordon Opens Up About Storytelling, Obsession, and Why Beauty Still Matters Carolina Herrera has always been a New York house. For four decades, its...

Insights

Backstage with Tory Burch

Tory Burch – On Humor, Heritage, and Finding Beauty in the In-Between By Mackenzie Richard Zuckerman Backstage at her Spring/Summer show, Tory Burch reflects on the tension between precision and imperfection, the influence of her parents,...

Insights

Patricio of Campillo on Weaving a World of His Own

A designer guided by repetition, philosophy, and the quiet strength of craft By Mackenzie Richard Zuckerman There is a sense of inevitability when speaking with Patricio, the creative mind behind Campillo. His vision carries the calm...

Insights

JW Anderson Redesigns the Rules

A Bold New Website Blends Art, Commerce, and Digital Playfulness JW Anderson’s new website arrives not just as a digital refresh, but as a statement of intent. Marking a key moment in the brand’s rebranding journey,...

Insights

What Miu Miu’s Fall Campaign Reveals About Brand Identity Today

What Kylie Jenner’s casting reveals about brand identity, digital backlash, and the cultural currency of belonging. By Mackenzie Richard Zuckerman By all accounts, Kylie Jenner’s appearance in Miu Miu’s Fall campaign should have been business as...

Insights

From Milan to Paris: Spring 2026 Men’s Shows Reset the Tone

A quiet season with loud implications—on silhouette, storytelling, and the new leadership shaping the future of menswear. By Angela Baidoo The 10-day tour across Europe, ie. the June Edition of men’s fashion week led by Milan...

Insights

The Complete Berlin Fashion Week Recap

Berlin Fashion Week is Not the New London.It’s Berlin, B*tch! By Dao Tran With all the buzz about Berlin Fashion Week being the new London, it’s no comparison because it’s apples and oranges, it’s its own...

Insights

The Pulse of Change: Sidney Toledano on Why Now Is the Time to Dream

The Impression’s Kenneth Richard Speaks with LVMH’s Sidney Toledano on Creative Shifts, Risk, and the Promise of Youthful Vision At a time when macroeconomic winds have many in fashion lowering their sails, Sidney Toledano is leaning...

Insights

What Should Heritage Mean in a New Era of Dior?

Exhibition Curator Hélène Starkman on Dior’s History of Hope, the Politics of Beauty, and the Art of Subversion By Mackenzie Richard Zuckerman Today, Jonathan Anderson takes his first official bow for Dior Men—and in doing so,...

Insights

The Quiet Strategy Behind Jonathan Anderson’s Dior Debut

What his early moves reveal about the changing language of luxury storytelling — and what’s next for Dior By Sofia Crawford & Sonya Moore All eyes are on Dior—yet again. In the lead-up to his highly...

Insights

Campaign Spotlight: Jacquemus Rewrites the Rules of Pre-Show Storytelling

By Lea Rabaron and Sofia Crawford Key Takeaways Emotional Storytelling Creates Deeper Brand Affinity Rather than promoting products directly, Jacquemus centers this campaign around emotion, memory, and personal heritage. This kind of narrative-driven marketing builds a...

Insights

A Neapolitan Fantasy: Ian Griffiths on Italian Style, Cinema, and the Max Mara Woman

Ahead of Max Mara’s Resort 2026 Show at the Reggia di Caserta, Creative Director Ian Griffiths Shares His Vision of Italianicity, Sophistication, and the Enduring Power of Bella Figura By Kenneth Richard If fashion is fantasy,...

Insights

Threads of Legacy: Inside the Zegna and Saab Families’ Vision for Fashion’s Future

At Dubai Opera, the Leaders Behind Zegna and Elie Saab Came Together for a Rare Public Conversation on Legacy, Leadership, and the Future of Family-Run Fashion By Kenneth Richard Beneath the ornate arches of the Dubai...

Interviews

Inside the Quiet Genius of Albert Kriemler and the Artful Lens of Reiner Holzemer

Reiner Holzemer’s New Documentary “AKRIS – Fashion With a Heritage” Offers an Intimate Look at the Quietly Influential Luxury Brand By Kenneth Richard Fashion documentaries frequently revel in spectacle—lavish runway shows, dramatic deadlines, and larger-than-life personalities....

Insights

Campaign Spotlight: Valentino Leans Into Digital Whimsy With ‘Le Chat’

Valentino’s Quietly Clever Cat Campaign Is a Case Study in Modern Luxury Marketing By Mackenzie Richard Zuckerman If the fashion world has proven anything in recent years, it’s that even the most storied houses aren’t afraid...

Insights

Dior Backstage Gets a Glow-Up

Peter Philips on Reinventing a Cult Classic By Mackenzie Richard Zuckerman When Dior launched its Backstage line seven years ago, it was a game-changer—ushering in a new era of professional-grade makeup designed for real life. But...

Insights

Inside L’Atelier Sonore: Valentino and Terraforma Tune into a New Kind of Luxury

How L’Atelier Sonore Quietly Repositions Valentino’s Cultural Voice By Mackenzie Richard Zuckerman In a fashion landscape driven by urgency, Maison Valentino is choosing something more radical: stillness. Opening May 15th, L’Atelier Sonore transforms the mezzanine of...

Insights

The Calm Before Demna

Gucci’s New Leadership Hits Pause to Reflect on Legacy Before Unleashing Its Next Chapter By Kenneth Richard In fashion, it’s said that the future always arrives dressed in the past. This week in Florence, Gucci seems...

Insights

3 Key Lessons From Smart Marketers Every Brand Should Know

How Smart Marketers Are Driving Connection and Innovation Despite a Challenging Luxury Climate By Mark Wittmer From economic uncertainty and shifting consumer expectations to the increasing complexity of balancing digital connection with identity and exclusivity, the...

Insights

Fall 2025’s Media Value by the Numbers

What the Fall 2025 Numbers Reveal About the Future of Fashion Influence By The Impression Editorial Team As the global luxury sector navigates economic headwinds and evolving consumer priorities, the Fall 2025 runway season revealed a...

Insights Interviews

Wales Bonner on Joy, Heritage, and Her First Foray into Womenswear

Grace Wales Bonner On Her First Womenswear Collection Crafted Through the Lens of Black Joy, Heritage, and Glamour Wales Bonner has remained a study in introspection and a slow and steady design journey that is always...

Insights

The Alchemist of Emotion

How Calice Becker Bottled Feminine Power in J’adore Eau de Parfum By Mackenzie Richard Zuckerman When Calice Becker set out to create a new fragrance for Dior, she wasn’t aiming for mere success—she was chasing something...

Insights

NYFW in Flux – A City’s Fashion Identity at Stake

Reckoning With Financial Difficulty and Creative Homogeneity in a Week That Offered Unique Challenges – and Unique Energy By Mark Wittmer & Mackenzie Richard The arrival of two winter storms wasn’t the only thing that cast...

Insights

The Complete Berlin Fashion Week Recap

Berlin Is Cooking By Dao Tran Since Fashion Council Germany (FCG) took over the stewardship of Berlin Fashion Week (BFW) when Mercedes Benz withdrew funding in 2022, they have been honing its format and identity, owning...

Insights

The Complete Menswear Recap

In a Pivotal Year Set to Redefine Masculinity, Fall 2025 takes the Measure of the Man By Angela Baidoo The Fall 2025 menswear season arrived amidst an ongoing uncertain outlook for the luxury fashion industry, yet...

Insights

Peter Philips Breaks Down the Effortless Elegance of Dior’s Couture Beauty

Through the Looking Glass: The Makeup and Hair Mastery at Dior’s Spring 2025 Couture Show By Mackenzie Richard Runway makeup is often overlooked in the broader storytelling of couture, but for Dior’s Spring 2025 Couture presentation,...

Insights

How Hermès Transforms Social Media Into a Storytelling Powerhouse

A Consistent and Creative Use of Instagram Balances Accessibility and Engagement with a Reputation for Exclusivity and Craftsmanship By Mark Wittmer Hermès may be known for slow fashion and timeless luxury, but the brand’s social media...

Insights

The Financial Aftershocks of the Saks-Neiman’s Merger: What Brands Need to Know

The Saks-Neiman’s Merger: What It Means for Luxury Brands and Retail’s Future By Mackenzie Richard Key Takeaways Enhanced Liquidity and Recapitalization:Saks Global—newly formed by merging Saks Fifth Avenue and Neiman Marcus—has raised substantial capital to settle...

Insights

The Marketing Trends that Will Define 2025

Unpacking Four Key Strategies That Promise to Keep Communication and Creativity Alive After a Challenging Year for Luxury By Mark Wittmer As we look back at 2024 – a year of seismic shifts in the luxury...

Insights

Reframing PR in Today’s Fashion Industry

The Case for Elevating the Role of PR Teams By Carrie Crecca Maitoza In today’s hyper-competitive fashion industry, where visibility and shareability (Instagram recently made shares visible, yet another metric to chase!) are king, PR teams...

Insights

Digital Fashion Evolution: What 2024 Taught Us and What’s Next

Revisiting the Four Essential Strategies that Defined Digital Marketing and Communication in 2024 By Mark Wittmer As the digital advertising space transforms at breakneck speed, the luxury fashion industry stands poised to harness groundbreaking innovations that...

Insights

CDLP’s AI-Powered Holiday Campaign is a Lesson in Digital Imagination

The Underwear Brand Welcomes the Season of Giving with an Innovative Approach to Surreal and Cinematic Softness By Mark Wittmer Stockholm-based underwear and essentials brand CDLP has launched its Holiday campaign, an AI-powered winter daydream that...

Insights

Which Luxury Brands Are Mastering Storytelling and Why?

The Power of Narrative and Brands That Told Stories Worth Buying Into By Mackenzie Richard & Mark Wittmer Storytelling is the heartbeat of effective luxury fashion communication, enabling brands to transcend mere products and forge emotional...

Insights

A Prize Like No Other: Fashion Trust Arabia is Expanding who will lead the Future of Fashion

Fashion Trust Arabia 2024 Takes Marrakech by Honouring Heritage, Preserving Culture, and Embracing Innovation By Angela Baidoo As conversations around where fashion goes from here continue there are industry insiders, as well as consumers who buy...

Insights

Spring 2025 Trend Report

Romance Rules as Boho Chic Evolves and Sports Takes Centre Stage in a Season of Cohesive Contrast By Angela Baidoo As a lighter more romantic mood was promoted across the spring 2025 season, designers took on...

Insights

The Full Spring 2025 Recap

Hope Springs for 2025, as Optimism, Romance and Hacking Brand Codes Provides a Beacon of Light By Angela Baidoo As fashion month closed out with a regression back to every child’s happy place i.e. Disneyland, Coperni...

What we need to see from designers for Paris Fashion week header image with photos from McQueen, Chloe, and Gabriela Hearst and Chanel

Insights

What To Watch Out For In Paris for the Spring 2025 Shows

Paris Promises Some Major Changes This Season With All Eyes on Valentino By Mackenzie Richard As Paris Fashion Week approaches, the expectations for designers are higher than ever. In a landscape saturated with fashion weeks and...

Podcast

Francesco Risso: Redefining Luxury with Marni’s Creative Vision

Integrating Craft, Innovation, and Community In this creativity-driven episode of ‘The Impression Makers,’ Francesco Risso, the visionary creative director of Marni, joins The Impression’s Head of Editorial, Mackenzie Richard, for a thought-provoking conversation. With a bold,...

Insights

What To Expect In Milan For Spring 2025

Milan Steps Into a Pivotal Season Where Not-So-New Tenures Will Be Tested, and Tried-and-True Heritage Will be Up Against Shifting Perceptions of What Luxury Means Today. By Angela Baidoo In my analysis of the Fall 2024...

Insights

What To Expect In London For Spring 2025

No Compromise on Creativity as Four Decades In, London’s Punk Spirit Still Reigns Supreme By Angela Baidoo 2024 marks the 40th year of London Fashion week, and as the British Fashion Council continues its celebrations, amongst...

Insights

Wes Gordon’s Elegant Evolution at Carolina Herrera

Balancing Heritage and Innovation: Insights from Creative Director Wes Gordon By Mackenzie Richard Known for his exquisite designs and unwavering commitment to elegance, Wes Gordon has been instrumental in both preserving and evolving Carolina Herrera’s identity...

Insights

What We Need to See from Designers at NYFW

As Brands Look to Take on the Luxury Slowdown, NYFW Is in a Unique Position to Build a New Creative Community By Mark Wittmer The winds of change are blowing through fashion again: not only is...

Header images for Insight article "Four Key Strategies from Ctzar's Social Media Report to Drive the Impact of Your Next Show" for the Impression with fashion images from Courreges, Rabanne, Loewe and Victoria Beckham

Insights

Ctzar Shares Four Social Media Strategies to Boost Your Next Show

Camille Olivier and Thomas Silve Offer Four Strategies for Boosting Your Runway Show’s Social Media Impact Without Breaking the Bank By Mark Wittmer Putting on a runway show is expensive – but posting on social media...

Insights

How Bottega Veneta’s Fanzine is Redefining Brand Loyalty

Crafting Connection: How Bottega Veneta is Redefining Luxury Through Community and Culture By Mackenzie Richard Bottega Veneta’s recent endeavors provide a compelling study in how luxury brands can cultivate community and culture through thoughtfully curated experiences....

Insights

The New Scandi: Redefining Style at Copenhagen Fashion Week

Key Takeaways from Copenhagen Fashion Week By Mackenzie Richard Copenhagen Fashion Week has long been a hub of innovation, pushing the boundaries of what Scandinavian fashion can be. This season, the Spring/Summer 2025 edition brought forward...

Insights Interviews

The Women Leading MCM: Pioneering a New Era of Luxury, Sustainability, and Global Dominance through Heritage and Innovation

How MCM Combines Heritage, Sustainability and Digital Innovation with a Female-led C-Suite Defying Industry Norms By Angela Baidoo Standing apart within the luxury fashion industry, Munich-founded luxury fashion brand MCM (which stands for Modern Creation München...

Podcast

Veronica Ditting: Shaping Visual Communication Through Clarity and Craft

Shaping Visual Communication Through Clarity and Craft In this episode of ‘The Impression Makers,’ creative director and influential graphic design mastermind Veronica Ditting catches up with our Senior Fashion Writer, Mark Wittmer, to discuss her exciting...

Insights

Highlights from SCAD Fashion 2024

From Concept to Couture: Highlights from SCAD Fashion 2024 By Mackenzie Richard In May, the annual SCAD Fashion show celebrated the innovative and inspiring work of the next generation of fashion designers from the Savannah College...

Insights

How to Create a Cult Sneaker

How Adidas Sambas, Nike Air Force 1s, and Converse Chuck Taylors Became Timeless Staples By Anne McCarthy In 1986, hip hop group Run-D.M.C. had a veritable hit on their hands with the song “My Adidas,” where...

Podcast

Sarah Richardson: Charting A New Era in Fashion Media With Beyond Noise

Integrating Innovation, Heritage, and Community In this creativity-driven episode of ‘The Impression Makers,’ Sarah Richardson, the innovative co-founder of Beyond Noise, joins The Impression’s Head of Ediorial, Mackenzie Richard, for an enlightening discussion. With a career...

Insights Interviews

Remembering Mia Forsgren, The Style Council’s Unforgettable Storyteller

Robert Lussier Reflects on the Life, Creative Legacy, and Impact of his Partner and Their Industry-Defining Collaboration By Mark Wittmer One of the fashion industry’s most influential creative agencies – particularly in the way we think...

Insights

Here’s How June’s Menswear Season is Evolving the Face of Fashion

Demystifying the Spring 2025 Menswear Season By Angela Baidoo While we may have been temporarily diverted by the fanfare of destination show season – with Jacquemus’ see-now, buy-now runway show on Monday and Max Mara in...

Hermes Resort 2025 Fashion Show from New York

Insights

Hermès Embraces New York’s Timeless Optimism for F/W 2024 Part Two

Hermès: A New York Love Affair in Parisian Threads By Mackenzie Richard Nadège Vanhée has always had a soft spot for New York. Even after leaving the city for Paris a decade ago to become Hermès’...

Insights

Dior Takes to the Highlands, in a Long-Awaited Return to Scotland

Dior Weaves a Rich Tapestry of Scottish History with the Modern Narrative of Feminine Defiance By Angela Baidoo After announcing the next location for the Dior Cruise collection was Scotland, teasers for what was to come...

Insights

7 Ways Luxury Shopping Apps are Adapting to Consumer Trends

Excellence in Apps: 7 Ways Luxury Shopping Apps are Adapting to Consumer Trends By Mackenzie Richard and Anne McCarthy What creates an excellent shopping app experience? This is an essential question for retailers to consider, especially...

Insights

Bevza’s Recipe for Resistance | How An Independent Designer Runs A Business In Kyiv, While Raising Two Young Children in London

Svitlana Bevza on Building her Brand through Inner Resilience and Outer Resistance By Angela Baidoo There is an ongoing battle being fought in the industry, as independent designers struggle to stay afloat against a rising tide...

Insights

Marie Suter’s Masterclass in Authentic Branding at Glossier

Building Authenticity and Community: Insights from Glossier’s Chief Creative Officer Marie Suter By Mackenzie Richard I had the distinct pleasure of sitting down with Marie Suter, the creative force behind Glossier. Known for its digital prowess...

Insights

Is Degrowth the Next Luxury Fashion Business Model to Bet On?

How Radicalism and Realism Can Set Luxury Fashion on a Path to DeGrowth By Angela Baidoo Since the word Degrowth was introduced into the fashion lexicon, very little has shifted with the traditional fashion model. Not...

Insights

How AI is Transforming Trend Forecasting

How AI Redefines Trend Forecasting: Beyond Prediction to Strategic Innovation By Lizzy Bowring Trend Forecasting is no longer a creative approach to predicting the future; it has become a strategic and formulaic process. Imagine trend forecasting...

Insights

How Gucci’s London Show Activated the Sabato De Sarno Era

How Gucci has Made London into a Second Home which holds the Secret to Its Heritage As a sister city, none are more synonymous with the Gucci brand than London, so it was in the British...

Insights

Willy Vanderperre on Collaboration, Youth Culture, and Context

Ahead of His MoMu Antwerp Exhibition, the Iconic Photographer Reflects on the Constant Artistic Practice of Nurturing a Youthful Perspective By Mark Wittmer and Mackenzie Richard One of the most distinctive and prolific photographers working within...

Insights

From Visionaries to Vanguard: Unveiling Key Insights from SCADstyle 2024

From Today’s Leaders to Tomorrow’s Innovators:the takeaways from SCAD’s exemplary Talk Series By Mackenzie Richard SCADstyle 2024 unfolded as a spectacular showcase of design innovation, where participants delved into the depths of artistic brilliance and flair....

Insights

How Vestiaire Collective Harnessed Conscious Consumption

Rethinking Investment Shopping and Luxury’s Response to the Vintage Phenomenon By Mark Wittmer The secondhand clothing industry is booming: according to the 2023 Resale Report from thredUP, secondhand saw strong growth in 2022 at 28%, while...

Insights

The Secret Behind Prada’s Marketing Mastery

Key Lessons From Prada’s Multifaceted, Cross-Cultural Approach to Marketing Communication By Mark Wittmer Miuccia Prada inherited her grandfather’s small leather goods store in the 70s and, pivoting to introduce ready-to-wear, quickly set about building the business...

Insights

How Smart Brands Create Cut-Through Accessories Campaigns

Houses Like Balenciaga, Hermès, and Jacquemus Are Setting the Standard for Smart Accessories Marketing – But Many Brands Are Missing the Opportunity By Mark Wittmer It’s well known that accessories, and primarily handbags, remain the driving...

Insights

How P.F. Flyers Activated a Powerful Next Chapter at Revolve Festival

The American Sneaker Brand’s Ephemeral Activation was a Lesson in Smart Experience-Based Marketing By Mark Wittmer Led by creative agency The Lede Company, P.F. Flyers’ recent activation at Revolve Festival – the online retailer’s annual music...

Podcast

Julie Gilhart: Crafting Tomorrow’s Fashion Landscape

Revolutionizing Fashion with Insight and Impact In this enlightening episode of ‘The Impression Makers’, we sit down with Julie Gilhart, the visionary Chief Development Officer of Tomorrow and President of Tomorrow Projects. Julie sits with The...

Podcast

The Independent Mind of Alexandre de Betak: Transforming Fashion and Beyond

Blending Artistry, Sustainability, and Strategy In this innovation oriented episode of ‘The Impression Makers,’ Alexandre De Betak, the visionary force behind Bureau Betak and The Independents, joins The Impression’s Editor-in-Chief, Kenneth Richard, for an in-depth conversation....

Insights

A Feast for the Senses: Fashion Houses Redefine Luxury Through Gastronomy

A Feast for the Senses: Fashion Houses Redefine Luxury Through Gastronomy By Ty Gaskins In the intricate tapestry of luxury brands, the convergence of heritage and gastronomy has become a powerful narrative for many, transcending traditional...

Insights

Decoding Gen Z: Brands’ Guide to Evolving Consumer Habits

Navigating the New and Evolving Terrain of Gen Z Engagement By Mackenzie Richard In the labyrinth of contemporary consumer behavior, Gen Z emerges not merely as participants but as architects, redefining the essence of marketing with...

Insights

How Should Luxury Respond to Social Media Trends?

Keeping up With the Rapid Rise and Fall of TikTok Aesthetics Provides Both Logistical Difficulties and Huge Opportunities – Here’s How to Navigate Them By Mark Wittmer A month into 2024, the first significant TikTok “aesthetic”...

Podcast

Ezra Petronio and Lana Petrusevych: Pioneering New Frontiers with Petronio Associates

A Dialogue on Innovation, Beauty, and Motion Join us as we unravel the rich tapestry of Ezra Petronio and Lana Petrusevych’s creative journey as they speak with The Impression’s EIC, Kenneth Richard. Offering an inside look...

Insights

How AI Advancements Will Radically Boost Fashion Digital Retail

A Look at the AI Advancements Promising to Alter Fashion’s Biggest Revenue Channel By Mark Wittmer The age of AI is upon us, and nobody is safe: not even fashion. From sourcing and design to manufacturing...

Insights

Inside Fall 2024: The Ultimate Womenswear Analysis

A Season of Formality Vs Fantasy, as Real Clothes for Multi-faceted Women Came Out On Top By Angela Baidoo Taking it back to the original concept of ready-to-wear, where practical solutions were needed for women that...

Insights

NYFW Decoded: Styles, Stories, and Standouts

New York Fashion Week: A Tapestry of Tribute and Transformation By Mackenzie Richard New York Fashion Week recently unfolded as a love letter to the city itself, a theme that resonated deeply within this season’s collections....

Insights

Loud and Proud, London Fashion Week at 40

How the British Fashion Council's Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter

How the British Fashion Council’s Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter By Angela Baidoo As a born and raised Londoner, London Fashion Week celebrating 40 years feels deeply personal....

Insights

The State of Men’s Fashion for Fall 2024

Exploring How ‘Multiplicity Maketh The Man’ in This Season’s Collections By Angela Baidoo Kicking off the fashion show season every January, Men’s fashion week (lead by Milan and Paris, with London going co-ed and New York...

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