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Insights

HSBC Calls the Turn: Luxury Begins Again

HSBC Calls the Turn: Luxury Begins Again

A Season Of Sharper Collections, Steadier Pricing, And Renewed Demand Suggests The Luxury Sector May Be Quietly Finding Its Footing Once More By Kenneth Richard There’s something about a full month of shows that tells you more than any earnings call ever could. You see it in the clothes, yes,...

Alessandro Michele and Valentino Find Beauty in the Tension

At Palazzo Barberini In Rome, Alessandro Michele Reflects On Freedom, Memory, And The Restless Pursuit Of Beauty By Kenneth Richard Two days after Paris Fashion Week closed its final chapter, Valentino’s Alessandro Michele opened another—this time...

Miuccia Prada Finds Strength in Smallness for Miu Miu

A Moss Covered Runway And Towering Floral Columns Frame Prada’s Humanist Meditation On Presence, Nature, And The Quiet Strength Of The Individual By Kenneth Richard The room felt immense. Moss covered the floor like a quiet...

Magda Butrym Finds Winter’s Romance

The Polish Designer Draws From Memory, Cinema, And Lived Femininity To Shape A Quietly Evolving Wardrobe By Kenneth Richard Winter, in Magda Butrym’s imagination, begins with a memory. Snow falling heavily across the Polish countryside. Women...

Seán McGirr Cuts Into the McQueen Psyche

Through Razor Tailoring, Trapped Lace, And Fractured Florals, The Designer Explores The Tension Between Performance And Freedom By Kenneth Richard At McQueen, clothes have always carried a certain psychological charge. From Lee Alexander McQueen’s theatrical provocations...

Albert Kriemler Builds a Material World at Akris

Inspired by the luminous textile works of Olga de Amaral, the designer translates fiber, light, and craft into a richly textured ready-to-wear collection. By Mackenzie Richard Zuckerman Backstage, Albert Kriemler was speaking less about silhouettes than...

Michael Rider Finds the Future in the Courtyard at Celine

The Designer Reflects On Heritage, Music, And The Poetry Of Imperfection As He Shapes The Next Chapter Of Celine By Kenneth Richard In Paris, history has a way of speaking quietly but insistently. For Michael Rider,...

Pierpaolo Piccioli Brings Balenciaga Into the Light

Fall 2026 Channels Renaissance Technique And Couture Craft To Capture A Living Portrait Of The Moment By Kenneth Richard Pierpaolo Piccioli’s Balenciaga arrives with a quiet kind of conviction. The designer—long celebrated for his emotional intelligence...

Sarah Burton and the Poetry of the Givenchy Woman

A Thoughtful Vision Of Tailoring, Sensuality, And Individuality Shaped Around How Women Put Themselves Together Today By Kenneth Richard In fashion, there are designers who chase attention, and there are those who quietly shape how women...

A Decade of The Attico: Glamour, Architecture, and the Long Game

Inside the first decade of The Attico — and the brand-building philosophy that allowed it to grow beside fashion’s largest houses without losing its voice. By Mackenzie Richard Zuckerman Gilda Ambrosio and Giorgia Tordini have always...

Jack McCollough and Lazaro Hernandez Inflate a New Spirit at Loewe

A Buoyant Sophomore Collection Expands The House’s Language Of Craft, Play, And Invention By Kenneth Richard Second collections are where the real story begins. A debut carries the electricity of arrival — the weight of expectation,...

Victoria Beckham Cuts a Modern Portrait

Inspired By Tamara De Lempicka, Beckham Refines Her Language Of Silhouette, Strength, And Modern Femininity By Kenneth Richard Victoria Beckham has long been a study in discipline — a designer who approaches fashion not as spectacle...

Inside Dior’s Fresh-Faced Runway Beauty with Peter Philips

Dior Makeup’s Peter Philips on crafting the fresh-faced runway beauty for the Dior Autumn Winter 2026-2027 Show by Jonathan Anderson – where Parisian ease meets London cool – and restraint becomes the statement. By Mackenzie Richard...

Rick Owens Finds Grace in the Storm

Inspired by Marlene Dietrich’s wartime courage, the designer reflects on dignity, character, and fashion’s response to crisis By Kenneth Richard Rick Owens has long cultivated the image of fashion’s high priest of darkness, but spend a...

Julien Dossena Finds the Poetry of Resistance at Rabanne

Tea dresses, post-punk spirit, and a wardrobe shaped by identity By Kenneth Richard Fashion often promises fantasy. Julien Dossena prefers reality—though not the polished, aspirational kind. The Rabanne creative director is more interested in the poetry that...

Antonin Tron Begins His Balmain Story

An Archive-Led Debut Grounded In Controlled Opulence By Kenneth Richard Fashion houses often speak of their archives as a resource. Antonin Tron speaks about them almost as if they breathe. For his debut at Balmain, the...

Pieter Mulier Leaves Alaïa With the Keys on the Table

A standing ovation and a final collection built not as a farewell spectacle, but as a quiet vocabulary of what he learnedses to fade By Kenneth Richard In fashion, departures are often theatrical. The lights go brighter,...

Stella McCartney Writes Her Own Songbook

A collection rooted in memory, nature, and the designer’s long fight to reshape fashion By Kenneth Richard Stella McCartney did not so much end her show as wink at the room. The final look — a...

Louise Trotter Refines the Code at Bottega Veneta

Where Armor Softens And Seduction Begins By Kenneth Richard Sophomore collections carry expectation. They arrive with scrutiny sharpened and patience shortened. Louise Trotter understands that. But nearly a year into her tenure at Bottega Veneta, she...

Marni: Meryll Rogge and the Memory of Becoming

A debut shaped by teenage devotion, house codes rediscovered, and a spirit that refuses to fade By Kenneth Richard There are moments in fashion when a designer steps into a house. And then there are moments...

Demna’s Gucci Is a Love Story

On sex, self-acceptance, and putting the house back at the center of culture By Kenneth Richard “It’s very weird for me to stand alone,” Demna says, half-laughing, half-exhaling, as the cameras finally quiet. The spectacle has...

Miuccia Prada and Raf Simons on Politics, AI, and the Freedom to Dress

A conversation on inequality, authorship, and the instinct behind the clothes By Kenneth Richard There was no spectacle of scale at Prada this season. No parade of 60 exits marching toward a declaration. Instead, there were...

Marco Falcioni at BOSS: The Art of Putting Together

Reframing tailoring as freedom for Fall 2026 By Kenneth Richard Marco Falcioni does not speak in slogans. He speaks in constructions. Ahead of his Fall 2026 show in Milan, the Senior Vice President of Creative Direction...

Glenn Martens: The Discipline of Joy

Inside Diesel’s Restless Optimism And The Designer Who Refuses To Surrender To Fashion’s Anxiety By Kenneth Richard There is a steadiness to Glenn Martens that feels increasingly rare in fashion. He is animated — eyes bright,...

The Complete Berlin Fashion Week Recap

Berlin Fashion Week celebrates plurality By Dao Tran When I first started covering Berlin Fashion Week for The Impression, it was a question of identifying one show worth writing about a day. Then I started doing...

Julian Klausner on The Comfort of Coming of Age

A Designer Reflects On Nostalgia, Knitwear, And The Courage To Leave Home By Kenneth Richard For Fall 2026, Julian Klausner sent his Dries Van Noten models down the runway wrapped in warmth—emotional as much as sartorial....

Miuccia Prada & Raf Simons: A Dialogue in Layers

Holding Beauty in an Uncomfortable World, the Designers Trace an Archaeology of Emotion, Elegance, and Evolving Codes By Kenneth Richard It’s easy to forget, in the ritual of runway seasons, how rare it is to sit...

Zegna Fall 2026 Alessandro Sartori interview

Alessandro Sartori Weaves Past into Present at Zegna

As The House Enters A New Era Of Leadership, Sartori’s Fall 2026 Collection Draws Timelessness From Memory, Silhouette From Soul, And Elegance From Evolution By Kenneth Richard Legacy is never a straight line. It moves in...

How Helmut Lang’s MAK Exhibition Is the Brand Blueprint Fashion Forgot

At Mak Vienna, A Helmut Lang Exhibition Reframes How Fashion Builds Meaning By Kenneth Richard If you walk into MAK’s Helmut Lang exhibition expecting mannequins and nostalgia, you’re going to be pleasantly disoriented. There isn’t much...

How Red Carpet Beauty Became an Act of Authorship 

Inside the Thinking and Craft Shaping Today’s Most Considered Looks By Mackenzie Richard Zuckerman Red carpet beauty is often treated as a finishing layer—applied once the more consequential decisions have already been made. Yet listening closely...

Inside the Fashion Trust Arabia Awards and ‘Threads of Impact’ Exhibition

Fashion Trust Arabia Returns to Doha with a Trifecta of Celebrations to Cement the Region as An Emerging Hub for Luxury Fashion Incubation By Angela Baidoo Debuting in 2018 with a star-studded event attended by Pierpaolo...

The Spring 2026 Collections: Trend Forecast

Spring 2026: A Season of Soulful Silhouettes and Reclaimed Power By Angela Baidoo Outside of the noise of the unprecedented number of designer debuts it was the clothes on the runways which took centre stage. And...

Vette: Condé Nast’s New Marketplace

Vette: Condé Nast’s New Marketplace Connecting Brands, Creators, and Consumers

Lisa Aiken And Condé Nast Introduce A Creator-Led Marketplace That Restores Curation, Rebuilds Trust, And Reimagines How Fashion Connects And Sells By Kenneth Richard Luxury, for all its strength, is still learning new tricks. Department and...

The Spring 2026 Collections: Colour Forecast

Spring 2026: A Season of Colour Correction and Joyful Brights By Angela Baidoo The spring 2026 collections went from neutral territory to full Technicolour. Matching the optimism spurred on by the ushering in of over a...

Alexandre de Betak atelier

Alexandre de Betak: A New Light

As Frieze Week lights up London, the legendary show producer opens his first atelier in the city — and a new chapter that dissolves the line between stagecraft, art, and life By Kenneth Richard A Workshop...

The Best Runway Sets of Spring 2026

Scene Stealers: The Sets That Shaped Spring 2026 By Sofia Crawford and Sonya Moore Fashion’s most powerful stories are no longer confined to garments but unfold through the spaces that frame them. From Bureau Betak’s monumental...

The Spring 2026 Season Overview

Spring 2026: A Season for the History Books By Angela Baidoo In a season like no other, this September’s fashion month was one for the history books. Designers debuting this season – Matthieu Blazy, Louise Trotter,...

Turn Down the Noise Turn Up the Meaning

Turn Down the Noise, Turn Up the Meaning

A season of triumphs, tensions, and a reminder that intention matters as much as innovation By Kenneth Richard This season reminded us that while fashion loves drama, substance still wins the spotlight. Louise Trotter at Bottega...

Manuel Puig - Puig Colonias Absolutas Fragrance

Puig: A Name in the Air

In a rare conversation, Manuel Puig & Jean-Claude Ellena talk about family, fragrance, and putting Puig forward—via its roots with Colonias Absolutas, a cologne collection that speaks softly but says everything about identity, legacy, and the Mediterranean soul...

Freedom, Energy, and Play: Meryll Rogge’s Paris Finale

Her Finale In Paris Embodied Discovery And Invention, Underscoring A Designer Ready To Take On Her New Role At Marni Without Losing Her Own Voice By Kenneth Richard Backstage in Paris, Meryll Rogge radiated warmth —...

Celine, Recentered: Michael Rider’s Debut

At Domaine De Saint-Cloud, Rider Puts Rigor And Discretion At The Heart Of His First Ready-To-Wear Outing By Kenneth Richard The drive out to Domaine de Saint-Cloud felt like a retreat from Paris’s feverish pace. Black...

Close Encounters of Thom Browne

In Paris, The Designer Mixed Alien Fantasy With Razor-Sharp Tailoring, Proving That Humor And Rigor Can Share The Same Runway By Kenneth Richard The first notes of Close Encounters of the Third Kind echoed through the...

Aprons and Honesty: Miuccia Prada at Miu Miu

With A Set Staged As A Vast Workroom, Prada Transformed Aprons Into Symbols Of Labor, Humility, And Women’s Strength By Kenneth Richard Backstage at Miu Miu, Miuccia Prada spoke softly, never raising her voice above the...

Seán McGirr Gets to the Bottom of McQueen

The Irish designer leans into play and proportion — bumsters, haystack temples, and a raw Y2K spirit — as McQueen’s new voice finds his stride. By Kenneth Richard Backstage at McQueen, Seán McGirr wore a faded...

No Fear, No Pants: Duran Lantink’s Gaultier Debut

No Fear, No Pants: Duran Lantink’s Gaultier Debut

Lantink embraces the house’s history of provocation, reshaping it into a contemporary manifesto of play and body. By Kenneth Richard Backstage at Jean Paul Gaultier, Duran Lantink raised a glass of champagne with one hand while...

Albert Kriemler’s Cultural Compass at Akris

Rooted in heritage but alive to art’s next wave, Kriemler draws on Leon Polk Smith for a collection where fabric becomes line, and clothing an act of space By Kenneth Richard Albert Kriemler is one of...

Pierpaolo Piccioli’s Balenciaga Debut: A Cut Above

Pierpaolo Piccioli’s Balenciaga Debut: A Cut Above

Piccioli Brings His Mastery Of The Cut To Balenciaga, Reconciling Past And Present In A Debut Of Grace And Power. By Kenneth Richard The air at Balenciaga’s Paris headquarters felt almost ecclesiastical. More temple than corporate...

Pieter Mulier Holds a Mirror at Alaïa

With A Mirrored Ceiling Above And A Digital Floor Below, The Alaïa Creative Director Reveals A Collection Of Tension, Release, And Romantic Beauty — With Raf Simons And Fashion’s Inner Circle Looking On By Kenneth Richard...

Victoria Beckham: Warmth, Wit, and Quiet Precision

Backed By Family, Friends, And A Star-Studded Front Row, Victoria Beckham Continues To Refine Her Voice With A Collection That Balances Intimacy, Technique, And Quiet Sensuality By Kenneth Richard Backstage at Victoria Beckham’s Spring 2026 show,...

Sarah Burton’s Feminine Force at Givenchy

With Naomi Campbell, Kaia Gerber, And Eva Herzigova On The Runway And The Clash On The Soundtrack, Burton’s Spring 2026 Show Sharpened Her Vision Of Female Power Through Intimacy And Sensuality By Kenneth Richard In one...

Daniel Roseberry’s Refined Extremes at Schiaparelli

Daniel Roseberry’s Refined Extremes at Schiaparelli

The American Creative Director Draws On The House’s Surreal Roots And Sharp Tailoring To Deliver A Spring 2026 Collection Of Sculptural Ease And Unapologetic Drama By Kenneth Richard Daniel Roseberry stood in a tailored jacket, every...

Julien Dossena’s Poolside Dreams for Rabanne

Julien Dossena’s Poolside Dreams for Rabanne

From Poolside Sorbets To Scuba Boyfriends, Julien Dossena Balances Optimism And Tension In His Spring 2026 Vision For Rabanne By Kenneth Richard Julien Dossena greeted me with a smile, dressed simply in jeans and a black...

Miguel Castro Freitas Redefines Glamour at Mugler

Miguel Castro Freitas Redefines Glamour at Mugler

Miguel Castro Freitas’s Underground Debut Transforms Mugler’s Legacy Of Power And Spectacle Into A Live Wire For A New Era By Kenneth Richard Miguel Castro Freitas emerged from the dark underground parking garage where his debut...

Julian Klausner Rides the Wave at Dries Van Noten

Klausner’s Spring 2026 Collection Proves Optimism Can Still Lead The Way At Dries Van Noten By Kenneth Richard Julian Klausner slipped out from the backstage crush at Palais de Tokyo, seeking a patch of daylight and...

Nicolas Di Felice Talks Sun and Shape at Courrèges

A Heliocentric Vision: Di Felice re-centers Courrèges around light, geometry, and ease. By Mackenzie Richard Zuckerman For his latest Courrèges collection, Nicolas Di Felice began with a simple phrase: blinded by the sun. Yet in his...

Louise Trotter on Bottega Veneta

Louise Trotter on Bottega Veneta: From Archives to Liberation

Louise Trotter at Bottega Veneta: On Journeys, Craft, and Quiet Confidence By Mackenzie Richard Zuckerman Louise Trotter emerged from her debut at Bottega Veneta with an air of composure that felt both hard-won and quietly radiant....

Miuccia Prada and Raf Simons – On Fabric, Fragment, and the Language of Modernity

At the center of the backstage swarm, Miuccia Prada and Raf Simons speak with clarity about abstraction, lightness, and the truth of clothes. By Mackenzie Richard Zuckerman Backstage at Prada, the crowd moved like concentric circles...

Demna – On Gucci, “The Tiger,” and Why Imperfection Matters

Inside Demna’s Vision: How ‘The Tiger’ Redefines Gucci’s Legacy By Mackenzie Richard Zuckerman Milan’s fashion week calendar had no Gucci runway this season — but it hardly needed one. Instead, the house unveiled The Tiger, a...

Marc Puig’s House of Creative Instincts

As Puig goes public and publishes its second book, Chairman and CEO Marc Puig reflects on legacy, risk, and why the Spanish family business is still just getting started By Kenneth Richard Marc Puig doesn’t often...

From New York to Madrid: Wes Gordon Charts a New Path for Carolina Herrera

As Carolina Herrera Heads to Spain for Spring 2026, Creative Director Wes Gordon Opens Up About Storytelling, Obsession, and Why Beauty Still Matters Carolina Herrera has always been a New York house. For four decades, its...

Backstage with Tory Burch

Tory Burch – On Humor, Heritage, and Finding Beauty in the In-Between By Mackenzie Richard Zuckerman Backstage at her Spring/Summer show, Tory Burch reflects on the tension between precision and imperfection, the influence of her parents,...

Patricio of Campillo on Weaving a World of His Own

A designer guided by repetition, philosophy, and the quiet strength of craft By Mackenzie Richard Zuckerman There is a sense of inevitability when speaking with Patricio, the creative mind behind Campillo. His vision carries the calm...

JW Anderson Redesigns the Rules

JW Anderson Redesigns the Rules

A Bold New Website Blends Art, Commerce, and Digital Playfulness JW Anderson’s new website arrives not just as a digital refresh, but as a statement of intent. Marking a key moment in the brand’s rebranding journey,...

What Miu Miu’s Fall Campaign Reveals About Brand Identity Today

What Kylie Jenner’s casting reveals about brand identity, digital backlash, and the cultural currency of belonging. By Mackenzie Richard Zuckerman By all accounts, Kylie Jenner’s appearance in Miu Miu’s Fall campaign should have been business as...

From Milan to Paris: Spring 2026 Men’s Shows Reset the Tone

A quiet season with loud implications—on silhouette, storytelling, and the new leadership shaping the future of menswear. By Angela Baidoo The 10-day tour across Europe, ie. the June Edition of men’s fashion week led by Milan...

The Complete Berlin Fashion Week Recap

Berlin Fashion Week is Not the New London.It’s Berlin, B*tch! By Dao Tran With all the buzz about Berlin Fashion Week being the new London, it’s no comparison because it’s apples and oranges, it’s its own...

The Pulse of Change: Sidney Toledano on Why Now Is the Time to Dream

The Impression’s Kenneth Richard Speaks with LVMH’s Sidney Toledano on Creative Shifts, Risk, and the Promise of Youthful Vision At a time when macroeconomic winds have many in fashion lowering their sails, Sidney Toledano is leaning...

What Should Heritage Mean in a New Era of Dior?

Exhibition Curator Hélène Starkman on Dior’s History of Hope, the Politics of Beauty, and the Art of Subversion By Mackenzie Richard Zuckerman Today, Jonathan Anderson takes his first official bow for Dior Men—and in doing so,...

The Quiet Strategy Behind Jonathan Anderson’s Dior Debut

What his early moves reveal about the changing language of luxury storytelling — and what’s next for Dior By Sofia Crawford & Sonya Moore All eyes are on Dior—yet again. In the lead-up to his highly...

Campaign Spotlight: Jacquemus Rewrites the Rules of Pre-Show Storytelling

By Lea Rabaron and Sofia Crawford Key Takeaways Emotional Storytelling Creates Deeper Brand Affinity Rather than promoting products directly, Jacquemus centers this campaign around emotion, memory, and personal heritage. This kind of narrative-driven marketing builds a...

A Neapolitan Fantasy: Ian Griffiths on Italian Style, Cinema, and the Max Mara Woman

Ahead of Max Mara’s Resort 2026 Show at the Reggia di Caserta, Creative Director Ian Griffiths Shares His Vision of Italianicity, Sophistication, and the Enduring Power of Bella Figura By Kenneth Richard If fashion is fantasy,...

Threads of Legacy: Inside the Zegna and Saab Families’ Vision for Fashion’s Future

At Dubai Opera, the Leaders Behind Zegna and Elie Saab Came Together for a Rare Public Conversation on Legacy, Leadership, and the Future of Family-Run Fashion By Kenneth Richard Beneath the ornate arches of the Dubai...

Inside the Quiet Genius of Albert Kriemler and the Artful Lens of Reiner Holzemer

Reiner Holzemer’s New Documentary “AKRIS – Fashion With a Heritage” Offers an Intimate Look at the Quietly Influential Luxury Brand By Kenneth Richard Fashion documentaries frequently revel in spectacle—lavish runway shows, dramatic deadlines, and larger-than-life personalities....

Campaign Spotlight: Valentino Leans Into Digital Whimsy With 'Le Chat'

Campaign Spotlight: Valentino Leans Into Digital Whimsy With ‘Le Chat’

Valentino’s Quietly Clever Cat Campaign Is a Case Study in Modern Luxury Marketing By Mackenzie Richard Zuckerman If the fashion world has proven anything in recent years, it’s that even the most storied houses aren’t afraid...

Dior Backstage Gets a Glow-Up

Peter Philips on Reinventing a Cult Classic By Mackenzie Richard Zuckerman When Dior launched its Backstage line seven years ago, it was a game-changer—ushering in a new era of professional-grade makeup designed for real life. But...

Inside L’Atelier Sonore: Valentino and Terraforma Tune into a New Kind of Luxury

How L’Atelier Sonore Quietly Repositions Valentino’s Cultural Voice By Mackenzie Richard Zuckerman In a fashion landscape driven by urgency, Maison Valentino is choosing something more radical: stillness. Opening May 15th, L’Atelier Sonore transforms the mezzanine of...

The Calm Before Demna

Gucci’s New Leadership Hits Pause to Reflect on Legacy Before Unleashing Its Next Chapter By Kenneth Richard In fashion, it’s said that the future always arrives dressed in the past. This week in Florence, Gucci seems...

3 Key Lessons From Smart Marketers Every Brand Should Know

How Smart Marketers Are Driving Connection and Innovation Despite a Challenging Luxury Climate By Mark Wittmer From economic uncertainty and shifting consumer expectations to the increasing complexity of balancing digital connection with identity and exclusivity, the...

Fall 2025’s Media Value by the Numbers

What the Fall 2025 Numbers Reveal About the Future of Fashion Influence By The Impression Editorial Team As the global luxury sector navigates economic headwinds and evolving consumer priorities, the Fall 2025 runway season revealed a...

Insights Interviews

Wales Bonner on Joy, Heritage, and Her First Foray into Womenswear

Grace Wales Bonner On Her First Womenswear Collection Crafted Through the Lens of Black Joy, Heritage, and Glamour Wales Bonner has remained a study in introspection and a slow and steady design journey that is always...

The Alchemist of Emotion

How Calice Becker Bottled Feminine Power in J’adore Eau de Parfum By Mackenzie Richard Zuckerman When Calice Becker set out to create a new fragrance for Dior, she wasn’t aiming for mere success—she was chasing something...

NYFW in Flux – A City’s Fashion Identity at Stake

Reckoning With Financial Difficulty and Creative Homogeneity in a Week That Offered Unique Challenges – and Unique Energy By Mark Wittmer & Mackenzie Richard The arrival of two winter storms wasn’t the only thing that cast...

The Complete Berlin Fashion Week Recap

Berlin Is Cooking By Dao Tran Since Fashion Council Germany (FCG) took over the stewardship of Berlin Fashion Week (BFW) when Mercedes Benz withdrew funding in 2022, they have been honing its format and identity, owning...

The Complete Menswear Recap

In a Pivotal Year Set to Redefine Masculinity, Fall 2025 takes the Measure of the Man By Angela Baidoo The Fall 2025 menswear season arrived amidst an ongoing uncertain outlook for the luxury fashion industry, yet...

Peter Philips Breaks Down the Effortless Elegance of Dior’s Couture Beauty

Through the Looking Glass: The Makeup and Hair Mastery at Dior’s Spring 2025 Couture Show By Mackenzie Richard Runway makeup is often overlooked in the broader storytelling of couture, but for Dior’s Spring 2025 Couture presentation,...

How Hermès Transforms Social Media Into a Storytelling Powerhouse

How Hermès Transforms Social Media Into a Storytelling Powerhouse

A Consistent and Creative Use of Instagram Balances Accessibility and Engagement with a Reputation for Exclusivity and Craftsmanship By Mark Wittmer Hermès may be known for slow fashion and timeless luxury, but the brand’s social media...

The Financial Aftershocks of the Saks-Neiman’s Merger: What Brands Need to Know

The Saks-Neiman’s Merger: What It Means for Luxury Brands and Retail’s Future By Mackenzie Richard Key Takeaways Enhanced Liquidity and Recapitalization:Saks Global—newly formed by merging Saks Fifth Avenue and Neiman Marcus—has raised substantial capital to settle...

The Marketing Trends that Defined 2024

The Marketing Trends that Will Define 2025

Unpacking Four Key Strategies That Promise to Keep Communication and Creativity Alive After a Challenging Year for Luxury By Mark Wittmer As we look back at 2024 – a year of seismic shifts in the luxury...

Insights PR 2024

Reframing PR in Today’s Fashion Industry

The Case for Elevating the Role of PR Teams By Carrie Crecca Maitoza In today’s hyper-competitive fashion industry, where visibility and shareability (Instagram recently made shares visible, yet another metric to chase!) are king, PR teams...

Insights The Impression

Digital Fashion Evolution: What 2024 Taught Us and What’s Next

Revisiting the Four Essential Strategies that Defined Digital Marketing and Communication in 2024 By Mark Wittmer As the digital advertising space transforms at breakneck speed, the luxury fashion industry stands poised to harness groundbreaking innovations that...

CDLP's AI-Powered Holiday Campaign is a Lesson in Digital Imagination

CDLP’s AI-Powered Holiday Campaign is a Lesson in Digital Imagination

The Underwear Brand Welcomes the Season of Giving with an Innovative Approach to Surreal and Cinematic Softness By Mark Wittmer Stockholm-based underwear and essentials brand CDLP has launched its Holiday campaign, an AI-powered winter daydream that...

Which Luxury Brands Are Mastering Storytelling and Why?

The Power of Narrative and Brands That Told Stories Worth Buying Into By Mackenzie Richard & Mark Wittmer Storytelling is the heartbeat of effective luxury fashion communication, enabling brands to transcend mere products and forge emotional...

A Prize Like No Other: Fashion Trust Arabia is Expanding who will lead the Future of Fashion

Fashion Trust Arabia 2024 Takes Marrakech by Honouring Heritage, Preserving Culture, and Embracing Innovation By Angela Baidoo As conversations around where fashion goes from here continue there are industry insiders, as well as consumers who buy...

Beyond the Algorithm: Making Campaigns That Last

Why emotionally resonant campaigns—not influencer metrics—build lasting brand value. By Mark Wittmer When was the last time a fashion campaign stopped you in your tracks? When was the last timeyou looked at a magazine ad for...

Spring 2025 Trend Report

Romance Rules as Boho Chic Evolves and Sports Takes Centre Stage in a Season of Cohesive Contrast By Angela Baidoo As a lighter more romantic mood was promoted across the spring 2025 season, designers took on...

The Full Spring 2025 Recap

Hope Springs for 2025, as Optimism, Romance and Hacking Brand Codes Provides a Beacon of Light By Angela Baidoo As fashion month closed out with a regression back to every child’s happy place i.e. Disneyland, Coperni...

What we need to see from designers for Paris Fashion week header image with photos from McQueen, Chloe, and Gabriela Hearst and Chanel

What To Watch Out For In Paris for the Spring 2025 Shows

Paris Promises Some Major Changes This Season With All Eyes on Valentino By Mackenzie Richard As Paris Fashion Week approaches, the expectations for designers are higher than ever. In a landscape saturated with fashion weeks and...

Francesco Risso Marni Creative Director photo for the Impression podcast header– Francesco Risso, Marni, Marni creative director, fashion interview, luxury fashion, modern fashion, fashion innovation, fashion craftsmanship, exclusive interview, fashion podcast, creative process in fashion, Marni design philosophy, creative collaboration, future of fashion, fashion industry trends, designer insights, Marni’s creative vision, sustainable fashion.

Francesco Risso: Redefining Luxury with Marni’s Creative Vision

Integrating Craft, Innovation, and Community In this creativity-driven episode of ‘The Impression Makers,’ Francesco Risso, the visionary creative director of Marni, joins The Impression’s Head of Editorial, Mackenzie Richard, for a thought-provoking conversation. With a bold,...

what to expect in Milan for Spring 2025 Insights article header image with photos from Ferragamo, Sunnei, and Prada

What To Expect In Milan For Spring 2025

Milan Steps Into a Pivotal Season Where Not-So-New Tenures Will Be Tested, and Tried-and-True Heritage Will be Up Against Shifting Perceptions of What Luxury Means Today. By Angela Baidoo In my analysis of the Fall 2024...

What to expect for London Fashion Week spring 2025 Insights article header with images from roksonda, richard Quinn, Erdem and Simone Rocha

What To Expect In London For Spring 2025

No Compromise on Creativity as Four Decades In, London’s Punk Spirit Still Reigns Supreme By Angela Baidoo 2024 marks the 40th year of London Fashion week, and as the British Fashion Council continues its celebrations, amongst...

Wes Gordon's Elegant Evolution Insights article by Mackenzie Richard header image with fashion photos from Carolina Herrera

Wes Gordon’s Elegant Evolution at Carolina Herrera

Balancing Heritage and Innovation: Insights from Creative Director Wes Gordon By Mackenzie Richard Known for his exquisite designs and unwavering commitment to elegance, Wes Gordon has been instrumental in both preserving and evolving Carolina Herrera’s identity...