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Insights

The Marketing Trends that Defined 2024

The Marketing Trends that Will Define 2025

Unpacking Four Key Strategies That Promise to Keep Communication and Creativity Alive After a Challenging Year for Luxury By Mark Wittmer As we look back at 2024 – a year of seismic shifts in the luxury marketing landscape – it’s clear that the ability to meet shifting consumer needs with...

Insights PR 2024

Reframing PR in Today’s Fashion Industry

The Case for Elevating the Role of PR Teams By Carrie Crecca Maitoza In today’s hyper-competitive fashion industry, where visibility and shareability (Instagram recently made shares visible, yet another metric to chase!) are king, PR teams are under intense pressure to prove their worth. Brands are facing challenges with shifting...

Insights The Impression

Digital Fashion Evolution: What 2024 Taught Us and What’s Next

Revisiting the Four Essential Strategies that Defined Digital Marketing and Communication in 2024 By Mark Wittmer As the digital advertising space transforms at breakneck speed, the luxury fashion industry stands poised to harness groundbreaking innovations that align creativity with technology. 2024 witnessed the confluence of authenticity, brevity, personalization, and artificial...

CDLP's AI-Powered Holiday Campaign is a Lesson in Digital Imagination

CDLP’s AI-Powered Holiday Campaign is a Lesson in Digital Imagination

The Underwear Brand Welcomes the Season of Giving with an Innovative Approach to Surreal and Cinematic Softness By Mark Wittmer Stockholm-based underwear and essentials brand CDLP has launched its Holiday campaign, an AI-powered winter daydream that...

Which Luxury Brands Are Mastering Storytelling and Why?

The Power of Narrative and Brands That Told Stories Worth Buying Into By Mackenzie Richard & Mark Wittmer Storytelling is the heartbeat of effective luxury fashion communication, enabling brands to transcend mere products and forge emotional...

A Prize Like No Other: Fashion Trust Arabia is Expanding who will lead the Future of Fashion

Fashion Trust Arabia 2024 Takes Marrakech by Honouring Heritage, Preserving Culture, and Embracing Innovation By Angela Baidoo As conversations around where fashion goes from here continue there are industry insiders, as well as consumers who buy...

The Full Spring 2025 Recap

Hope Springs for 2025, as Optimism, Romance and Hacking Brand Codes Provides a Beacon of Light By Angela Baidoo As fashion month closed out with a regression back to every child’s happy place i.e. Disneyland, Coperni...

Spring 2025 Trend Report

Romance Rules as Boho Chic Evolves and Sports Takes Centre Stage in a Season of Cohesive Contrast By Angela Baidoo As a lighter more romantic mood was promoted across the spring 2025 season, designers took on...

What we need to see from designers for Paris Fashion week header image with photos from McQueen, Chloe, and Gabriela Hearst and Chanel

What To Watch Out For In Paris for the Spring 2025 Shows

Paris Promises Some Major Changes This Season With All Eyes on Valentino By Mackenzie Richard As Paris Fashion Week approaches, the expectations for designers are higher than ever. In a landscape saturated with fashion weeks and...

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Francesco Risso: Redefining Luxury with Marni’s Creative Vision

Integrating Craft, Innovation, and Community In this creativity-driven episode of ‘The Impression Makers,’ Francesco Risso, the visionary creative director of Marni, joins The Impression’s Head of Editorial, Mackenzie Richard, for a thought-provoking conversation. With a bold,...

what to expect in Milan for Spring 2025 Insights article header image with photos from Ferragamo, Sunnei, and Prada

What To Expect In Milan For Spring 2025

Milan Steps Into a Pivotal Season Where Not-So-New Tenures Will Be Tested, and Tried-and-True Heritage Will be Up Against Shifting Perceptions of What Luxury Means Today. By Angela Baidoo In my analysis of the Fall 2024...

What to expect for London Fashion Week spring 2025 Insights article header with images from roksonda, richard Quinn, Erdem and Simone Rocha

What To Expect In London For Spring 2025

No Compromise on Creativity as Four Decades In, London’s Punk Spirit Still Reigns Supreme By Angela Baidoo 2024 marks the 40th year of London Fashion week, and as the British Fashion Council continues its celebrations, amongst...

Wes Gordon's Elegant Evolution Insights article by Mackenzie Richard header image with fashion photos from Carolina Herrera

Wes Gordon’s Elegant Evolution at Carolina Herrera

Balancing Heritage and Innovation: Insights from Creative Director Wes Gordon By Mackenzie Richard Known for his exquisite designs and unwavering commitment to elegance, Wes Gordon has been instrumental in both preserving and evolving Carolina Herrera’s identity...

What We Need to See from Designers at NYFW

As Brands Look to Take on the Luxury Slowdown, NYFW Is in a Unique Position to Build a New Creative Community By Mark Wittmer The winds of change are blowing through fashion again: not only is...

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Ctzar Shares Four Social Media Strategies to Boost Your Next Show

Camille Olivier and Thomas Silve Offer Four Strategies for Boosting Your Runway Show’s Social Media Impact Without Breaking the Bank By Mark Wittmer Putting on a runway show is expensive – but posting on social media...

The Impression Bottega Vaneta Fashion News

How Bottega Veneta’s Fanzine is Redefining Brand Loyalty

Crafting Connection: How Bottega Veneta is Redefining Luxury Through Community and Culture By Mackenzie Richard Bottega Veneta’s recent endeavors provide a compelling study in how luxury brands can cultivate community and culture through thoughtfully curated experiences....

The New Scandi: Redefining Style at Copenhagen Fashion Week

Key Takeaways from Copenhagen Fashion Week By Mackenzie Richard Copenhagen Fashion Week has long been a hub of innovation, pushing the boundaries of what Scandinavian fashion can be. This season, the Spring/Summer 2025 edition brought forward...

Insights Interviews

The Women Leading MCM: Pioneering a New Era of Luxury, Sustainability, and Global Dominance through Heritage and Innovation

How MCM Combines Heritage, Sustainability and Digital Innovation with a Female-led C-Suite Defying Industry Norms By Angela Baidoo Standing apart within the luxury fashion industry, Munich-founded luxury fashion brand MCM (which stands for Modern Creation München...

Veronica Ditting Podcast

Veronica Ditting: Shaping Visual Communication Through Clarity and Craft

Shaping Visual Communication Through Clarity and Craft In this episode of ‘The Impression Makers,’ creative director and influential graphic design mastermind Veronica Ditting catches up with our Senior Fashion Writer, Mark Wittmer, to discuss her exciting...

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Highlights from SCAD Fashion 2024

From Concept to Couture: Highlights from SCAD Fashion 2024 By Mackenzie Richard In May, the annual SCAD Fashion show celebrated the innovative and inspiring work of the next generation of fashion designers from the Savannah College...

How to create a cult sneaker Insight article header with photos of Kurt Kobain, Run DMC, Gigi Hadid, Hailey Bieber and more

How to Create a Cult Sneaker

How Adidas Sambas, Nike Air Force 1s, and Converse Chuck Taylors Became Timeless Staples By Anne McCarthy In 1986, hip hop group Run-D.M.C. had a veritable hit on their hands with the song “My Adidas,” where...

Sarah Richardson: Charting A New Era in Fashion Media With Beyond Noise

Integrating Innovation, Heritage, and Community In this creativity-driven episode of ‘The Impression Makers,’ Sarah Richardson, the innovative co-founder of Beyond Noise, joins The Impression’s Head of Ediorial, Mackenzie Richard, for an enlightening discussion. With a career...

Insights Interviews

Remembering Mia Forsgren, The Style Council’s Unforgettable Storyteller

Robert Lussier Reflects on the Life, Creative Legacy, and Impact of his Partner and Their Industry-Defining Collaboration By Mark Wittmer One of the fashion industry’s most influential creative agencies – particularly in the way we think...

Here’s How June’s Menswear Season is Evolving the Face of Fashion

Demystifying the Spring 2025 Menswear Season By Angela Baidoo While we may have been temporarily diverted by the fanfare of destination show season – with Jacquemus’ see-now, buy-now runway show on Monday and Max Mara in...

Hermes Resort 2025 Fashion Show from New York

Hermès Embraces New York’s Timeless Optimism for F/W 2024 Part Two

Hermès: A New York Love Affair in Parisian Threads By Mackenzie Richard Nadège Vanhée has always had a soft spot for New York. Even after leaving the city for Paris a decade ago to become Hermès’...

Dior Cruise 2025 Runway Insights News Article

Dior Takes to the Highlands, in a Long-Awaited Return to Scotland

Dior Weaves a Rich Tapestry of Scottish History with the Modern Narrative of Feminine Defiance By Angela Baidoo After announcing the next location for the Dior Cruise collection was Scotland, teasers for what was to come...

Excellence in Apps: 7 Ways Luxury Shopping Apps are Adapting to Consumer Trends by Mackenzie Richards and Anne McCarthy header image

7 Ways Luxury Shopping Apps are Adapting to Consumer Trends

Excellence in Apps: 7 Ways Luxury Shopping Apps are Adapting to Consumer Trends By Mackenzie Richard and Anne McCarthy What creates an excellent shopping app experience? This is an essential question for retailers to consider, especially...

Bevza Interview Insights article by Angela Baidoo header image with photo of Svitlana Bevza, Bevza fashion photos and Bevza jewelry photos

Bevza’s Recipe for Resistance | How An Independent Designer Runs A Business In Kyiv, While Raising Two Young Children in London

Svitlana Bevza on Building her Brand through Inner Resilience and Outer Resistance By Angela Baidoo There is an ongoing battle being fought in the industry, as independent designers struggle to stay afloat against a rising tide...

header Image for "Marie Suter’s Masterclass in Authentic Branding at Glossier" Insight article for the Impression by Mackenzie Richard

Marie Suter’s Masterclass in Authentic Branding at Glossier

Building Authenticity and Community: Insights from Glossier’s Chief Creative Officer Marie Suter By Mackenzie Richard I had the distinct pleasure of sitting down with Marie Suter, the creative force behind Glossier. Known for its digital prowess...

Is Degrowth the Next Luxury Fashion Business Model to Bet On?

How Radicalism and Realism Can Set Luxury Fashion on a Path to DeGrowth By Angela Baidoo Since the word Degrowth was introduced into the fashion lexicon, very little has shifted with the traditional fashion model. Not...

How AI is Transforming Trend Forecasting

How AI Redefines Trend Forecasting: Beyond Prediction to Strategic Innovation By Lizzy Bowring Trend Forecasting is no longer a creative approach to predicting the future; it has become a strategic and formulaic process. Imagine trend forecasting...

Gucci CRUISE 2025 FASHION SHOW

How Gucci’s London Show Activated the Sabato De Sarno Era

How Gucci has Made London into a Second Home which holds the Secret to Its Heritage As a sister city, none are more synonymous with the Gucci brand than London, so it was in the British...

Willy Vanderperre on Collaboration, Youth Culture and Context Insight article for the Impression header image with photos by Willy Vanderperre

Willy Vanderperre on Collaboration, Youth Culture, and Context

Ahead of His MoMu Antwerp Exhibition, the Iconic Photographer Reflects on the Constant Artistic Practice of Nurturing a Youthful Perspective By Mark Wittmer and Mackenzie Richard One of the most distinctive and prolific photographers working within...

From Visionaries to Vanguard: Unveiling Key Insights from SCADstyle 2024

From Today’s Leaders to Tomorrow’s Innovators:the takeaways from SCAD’s exemplary Talk Series By Mackenzie Richard SCADstyle 2024 unfolded as a spectacular showcase of design innovation, where participants delved into the depths of artistic brilliance and flair....

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How Vestiaire Collective Harnessed Conscious Consumption

Rethinking Investment Shopping and Luxury’s Response to the Vintage Phenomenon By Mark Wittmer The secondhand clothing industry is booming: according to the 2023 Resale Report from thredUP, secondhand saw strong growth in 2022 at 28%, while...

Why Prada is the Most Thoughtful Marketer in Fashion Insights The Impression header image with Prada photos

The Secret Behind Prada’s Marketing Mastery

Key Lessons From Prada’s Multifaceted, Cross-Cultural Approach to Marketing Communication By Mark Wittmer Miuccia Prada inherited her grandfather’s small leather goods store in the 70s and, pivoting to introduce ready-to-wear, quickly set about building the business...

How Smart Brands Create Cut-Through Accessories Campaigns

Houses Like Balenciaga, Hermès, and Jacquemus Are Setting the Standard for Smart Accessories Marketing – But Many Brands Are Missing the Opportunity By Mark Wittmer It’s well known that accessories, and primarily handbags, remain the driving...

PF FLYERS

How P.F. Flyers Activated a Powerful Next Chapter at Revolve Festival

The American Sneaker Brand’s Ephemeral Activation was a Lesson in Smart Experience-Based Marketing By Mark Wittmer Led by creative agency The Lede Company, P.F. Flyers’ recent activation at Revolve Festival – the online retailer’s annual music...

Julie Gilhart portrait

Julie Gilhart: Crafting Tomorrow’s Fashion Landscape

Revolutionizing Fashion with Insight and Impact In this enlightening episode of ‘The Impression Makers’, we sit down with Julie Gilhart, the visionary Chief Development Officer of Tomorrow and President of Tomorrow Projects. Julie sits with The...

Alexandre de Betak portrait

The Independent Mind of Alexandre de Betak: Transforming Fashion and Beyond

Blending Artistry, Sustainability, and Strategy In this innovation oriented episode of ‘The Impression Makers,’ Alexandre De Betak, the visionary force behind Bureau Betak and The Independents, joins The Impression’s Editor-in-Chief, Kenneth Richard, for an in-depth conversation....

A Feast for the Senses: Fashion Houses Redefine Luxury Through Gastronomy insights article image with photos from Dior, Louis Vuitton & Prada

A Feast for the Senses: Fashion Houses Redefine Luxury Through Gastronomy

A Feast for the Senses: Fashion Houses Redefine Luxury Through Gastronomy By Ty Gaskins In the intricate tapestry of luxury brands, the convergence of heritage and gastronomy has become a powerful narrative for many, transcending traditional...

Decoding Gen Z: Brands’ Guide to Evolving Consumer Habits

Navigating the New and Evolving Terrain of Gen Z Engagement By Mackenzie Richard In the labyrinth of contemporary consumer behavior, Gen Z emerges not merely as participants but as architects, redefining the essence of marketing with...

How Should Luxury Respond to Social Media trends header image with fashion photos from Saint Laurent, Bottega Veneta, Miu Miu, Balenciaga & more

How Should Luxury Respond to Social Media Trends?

Keeping up With the Rapid Rise and Fall of TikTok Aesthetics Provides Both Logistical Difficulties and Huge Opportunities – Here’s How to Navigate Them By Mark Wittmer A month into 2024, the first significant TikTok “aesthetic”...

Ezra Petronio and Lana Petrusevych: Pioneering New Frontiers with Petronio Associates

A Dialogue on Innovation, Beauty, and Motion Join us as we unravel the rich tapestry of Ezra Petronio and Lana Petrusevych’s creative journey as they speak with The Impression’s EIC, Kenneth Richard. Offering an inside look...

How AI Advancements Will Radically Boost Fashion Digital Retail

A Look at the AI Advancements Promising to Alter Fashion’s Biggest Revenue Channel By Mark Wittmer The age of AI is upon us, and nobody is safe: not even fashion. From sourcing and design to manufacturing...

Inside Fall 2024: The Ultimate Womenswear Analysis

A Season of Formality Vs Fantasy, as Real Clothes for Multi-faceted Women Came Out On Top By Angela Baidoo Taking it back to the original concept of ready-to-wear, where practical solutions were needed for women that...

NYFW Decoded: Styles, Stories, and Standouts

New York Fashion Week: A Tapestry of Tribute and Transformation By Mackenzie Richard New York Fashion Week recently unfolded as a love letter to the city itself, a theme that resonated deeply within this season’s collections....

London Fashion week at 40 the Impression insights article header with Caroline Rush

Loud and Proud, London Fashion Week at 40

How the British Fashion Council's Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter

How the British Fashion Council’s Caroline Rush is Setting London Fashion Week Up for its Next Creative Chapter By Angela Baidoo As a born and raised Londoner, London Fashion Week celebrating 40 years feels deeply personal....

The State of Men’s Fashion for Fall 2024

Exploring How ‘Multiplicity Maketh The Man’ in This Season’s Collections By Angela Baidoo Kicking off the fashion show season every January, Men’s fashion week (lead by Milan and Paris, with London going co-ed and New York...

Key Takeaways From the Q4 Lyst Index

Key Takeaways From the Q4 Lyst Index

Prada is the World’s Hottest Brand as Luxury Remains Resilient Among Economic Slowdown By Mark Wittmer Miu Miu may have been dethroned as fashion’s hottest brand, but it’s still Miuccia’s world: Prada has moved into the...

From Agency to In-House: Challenging Fashion PR’s Hiring Norms

From Agency to In-House: Challenging Fashion PR’s Hiring Norms By Carrie Crecca Maitoza Attempting to transition from a PR agency to an in-house PR position is an unending challenge faced by fashion PR professionals. While some...

Why Are Jewelry Companies Trying Their Hand at Fashion The Impression header image

Why Are Jewelry Companies Trying Their Hand at Fashion?

Why Are Jewelry Companies Trying Their Hand at Fashion? By Anne McCarthy In Marisa Meltzer’s 2023 New York Times bestseller, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier, the journalist details how makeup...

How Skims is Stretching the Possibilities of Digital Marketing

Kim Kardashian’s Powerhouse Label is a Lesson in Balancing Brand Identity and Velocity Through Digital Channels By Mark Wittmer The rise of Skims has been astronomical. Just four years into its existence, the company was given...

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The Road to Success: 5 Essential Strategies for Seasonal Merchandising

Five Essential Strategies for Seasonal Merchandising By Lizzy Bowring In today’s challenging economic environment, marked by potential recession and rising living costs, retailers must navigate a complex landscape to earn consumer spending loyalty, especially in the...

The Top Three Insights from Louis Vuitton’s Spring’24 MenswearCollection Launch

Decoding Louis Vuitton’s Latest Marvel: Top Three Insights from the Men’s Spring/Summer 2024 Collection Launch By Mackenzie Richard In the illustrious calendar of luxury fashion, the Men’s Spring/Summer 2024 Collection from Louis Vuitton, orchestrated by the...

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The Key Trends Defining 2024: Artificial Intelligence

Artificial Intelligence, Authentic Style: AI’s Ascendancy in Fashion By Lizzy Bowring As the fashion industry stands at the cusp of a transformative era, the role of Generative AI in shaping its future becomes increasingly pivotal. Gone...

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Unveiling the Era of Social Media Mastery with Thomas Silve of CTZAR

The Impression Makers | Episode 2 Unveiling the Era of Social Media Mastery with Thomas Silve of CTZAR BEHIND THE NAME Thomas Silve, the entrepreneurial visionary behind CTZAR, sits with Kenneth Richard to chat about adapting...

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A Year in Review: The News That Echoed

The Pivotal Headlines That Defined the Year By The Impression Team Every year brings big news for fashion, but 2023 in particular felt like a year of surprising changes and heightened awareness. From increased scrutiny on...

Year in Review: Standout Brand for the Year

A Spotlight on 2023’s Fashion Front-Runners By The Impression Team With so many brilliant creative voices in the game today, it can be hard to point to just one that is leading the pack. Nonetheless, it’s...

Lucien Pagès portrait

The Art of Influence: Lucien Pagès on the Evolution of Fashion PR

The Impression Makers | Episode 1 The Art of Influence: Lucien Pagès on the Evolution of Fashion PR BEHIND THE NAME Lucien Pagès, the visionary leader of Lucien Pagès Communications, sits with Kenneth Richard to chat...

A Year in Review: The Best Runway Moments of 2023

2023’s Runway Rundown: Unforgettable Fashion Moments of the Year By The Impression Team From highly anticipated debut collections to new surprises from old favorites, the runways of 2023 were aglow with moments of dazzling creativity. Much...

A Year in Review: The Most Impactful Trends of 2023

The Unforgettable Industry Trends of 2023 By The Impression Team It’s easy to spot runway trends (Quiet Luxury is out and Librarian-core is in), but our industry is shaped by tides and trajectories at a larger...

A Year in Review: 2023’s Game-Changing Marketing Programs

Celebrating 2023’s Winning Marketing Programs By The Impression Team 2023 was the year that digital and out-of-home marketing began to surpass traditional fashion marketing communications in terms of impact, execution, and reach. While economic uncertainty made...

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A Year in Review: 2023’s Breakthrough Designer Debuts

Spotlight on Innovation: Unveiling the Future of Fashion By The Impression Team A new creative director appointment at a historic house presents an exciting inflection point at the crossroads of fashion past and fashion future. One...

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The Emerging Names From Paris Who Are Retail Ready

Who’s Next: The Emerging Names From Paris Who Are Retail Ready By Angela Baidoo and Mario Abad In a classic case of so much to do, so little time. It is a little-known fact to those...

Dianne Benson on Revolutionizing the Intersection of Art and Fashion

By Mark Wittmer The Curatorial Retail Pioneer Talks ’80s SoHo, Artist Collaborations, and What’s Missing From Fashion Now It’s hard to imagine a time when Soho was a sleepy section of the city populated by just...

What’s the Next Step for Pr’s Evolution: Expanding Our Understanding of PR beyond Editor Relationships

Changing Tides in PR: Adapting to a Shifting Media Landscape By Carrie Crecca Maitoza Must have relationships! This is a prerequisite for any PR professional found in any PR job description no matter the title. As...

Lessons From the Lyst 2023 Report

Miu Miu Remains the Hottest Brand in Fashion as TikTok Further Shakes up Purchasing Habits By Mark Wittmer With its platform that brings together hundreds of online retailers in one search while utilizing special data analytics...

The Key Strategies for Luxury Labels in the Fight Against Counterfeits and Digital Imitation Insights header

The Key Strategies for Luxury Labels in the Fight Against Counterfeits and Digital Imitation

How Brands Can Navigate the Legal Landscape to Protect their Intellectual Property from Counterfeits, Digital Dupes, and Unwanted Homage. By Angela Baidoo The recent raft of high-profile lawsuits by luxury’s major players has highlighted another key...

The Ghesquière Era Continues: A Look Back and Ahead at Louis Vuitton

Why Ghesquière Is Still the Man for the Job at the Iconic Parisian House By Mark Wittmer LVMH has just shared the news that Nicolas Ghesquière’s contract with Louis Vuitton has been renewed for another five...

From Shoe to Symbol: How Gucci Transformed a Loafer into an Icon

Crafting Elegance Over 70 Years: The Journey of Gucci’s Horsebit Loafer from Shoe to Icon By Mackenzie Richard In the ever-evolving world of fashion, where trends come and go with the changing seasons, the true test...

How Loewe is Redefining Artistic Collaboration in Fashion

How Loewe is Redefining Fashion with Sculptor Lynda Benglis’s Artistic Flair: A Masterclass in Meaningful Artist Collaborations By Mark Wittmer Writing another chapter in his practice of truly impactful artist collaborations, Jonathan Anderson’s Spring 2024 show...

The Social Data Behind Spring 2024 Fashion Week from Karla Otto x Lefty Insights article header

The Social Data Behind Spring 2024 Fashion Week

Karla Otto and Lefty Highlight Fashion Weeks Shifting Perspective By Angela Baidoo The relevance and impact of fashion month can be analysed in many ways, but when it comes down to ROI it is the numbers...

Everything You Need to Know About Phoebe Philo’s Long-Awaited Return

Phoebe Philo Launches Her Much-Anticipated Label: A Deep Dive into Design and Strategy Details By Mackenzie Richard In an era where many of the Spring 2024 collections faced widespread criticism for being overly minimal or commercially...

Championing Body Diversity: The Power and Responsibility of Luxury Brands

When Size Really Does Matter– Does the Rise of the Quiet luxury Trend Spell the End for Size Inclusivity? By Angela Baidoo Three short years after voices calling for more inclusivity in fashion were at their...

How Do You Market During a Time of Creative Transition?

What Smart Heritage Houses are Doing While Between Creative Directors By Mark Wittmer The fashion industry moves at a breakneck pace, and these past few seasons in particular have been a keen example of the revolving...

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The Breakthrough Strategies Transforming Online Retail

Breakthrough Strategies Transforming Online Fashion Retail: A Case Study on REVOLVE By Anne McCarthy In 2003, two friends, Michael Mente and Mike Karanikolas, founded the e-commerce fashion company Revolve Group (NYSE:RVLV), despite not knowing anything about...

Insights Interviews

Caroline Rush On Empowering Designers for 30 Years

A Legacy of Fearlessness in Fashion: How the British Fashion Council’s NEWGEN Initiative is Empowering Young Designers Through Innovation and Global Amplification. By Angela Baidoo Fashion month is a moment in time, a small window into...

Trade show highlights from Tranoi Women's Spring 2024 header with photos from Loraine Holmes and Sorbet Island

Inside Tranoï Women’s Spring 2024: The Must-See Trade Show Revelations

Trends, figures, and other key takeaways from Tranoï this season By Mario Abad International retail buyers and journalists returned to Paris’s Palais Brongniart this season for another edition of the trade show Tranoï, which displayed a...

out of the box marketing when lifestyle becomes luxury insights article with images of Dior Spa Cruise and Annabel's in London

How Fashion Houses are Transforming Lifestyle into Luxurious Experiences

Elevating Everyday: How Luxury Brands Transform Lifestyle into Opulence By Anne McCarthy We’re in an era when a luxurious lifestyle feels like it’s at the tip of one’s fingertips – and in a way, it is. Social...

Adam Katz Sinding: Visions from the Streets of Paris

Capturing the Pulse: Street Scenes & Fashion Tales of Paris in September 2023 By Adam Katz Sinding It’s over. I’m back home in Copenhagen and I can sleep in tomorrow. Paris Fashion Week is always the...

Adam Katz Sinding: Visions from the Streets of Milan

Capturing the Pulse: Street Scenes & Fashion Tales of Milan in September 2023 By Adam Katz Sinding Well this is a day late due to flight delays, baggage delays, and then Rugby traffic. I’m sitting in...

Unveiling Spring 2024: How Tranoï’s Fashion Trade Show Became Paris’s Must-Attend Event

The trade show returns this season from September 28 to October 1. By Mario Abad As the official trade show partner of Paris Fashion Week, Tranoï has positioned itself as an important stop for international buyers...

Archivio Magazine’s Latest: Unraveling Fashion’s Past Under Stefano Tonchi’s Curatorial Eye

The Editor and Curator Explores Different Perspectives on the Fashion Present’s Preoccupation with the Fashion Past By Mark Wittmer Archivio Magazine has released its latest issue, a thematic exploration of fashion and its intersection with archival...

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What to Anticipate This Paris Fashion Week

Paris Fashion Week Retains Its Crown: As Debuts from Peter Do and Marni and Emerging Brand Duran Lantink Bring Renewed Energy to the City By Angela Baidoo September is gearing up to be a fashion month...

Milan 2024 Insights article by Lizzy Bowring with images from Coperni and Del Core ss23

What to Anticipate This Milan Fashion Week

Milan Fashion Week Spring 2024: Merging Heritage with High-Voltage Creativity By Lizzy Bowring Milan, a city pulsating with life and where tradition and cutting-edge designs merge, finds itself again at the epicenter of fashion with the...

How Burberry Majestically Marked London Fashion Week

Burberry’s Majestic Symphony: From London’s Fashion Week to Global Elegance By Mackenzie Richard Amid the rhythmic pulse of London Fashion Week, Burberry emerges, not just as a mere note, but as an exhilarating crescendo in the...

Vogue World 2023: A Masterclass in Showcasing Impact & Influence

Vogue World: London 2023 – Mastering the Art of Cultural Resonance and Unforgettable Glamour. By Mackenzie Richard What makes something contagious? Why do some experiences resonate so powerfully that they become the talk of the town,...

Adam Katz Sinding: Visions from the Streets

Capturing the Pulse: Street Scenes & Fashion Tales of 2023 By Adam Katz Sinding Dive into the bustling streets of New York City with renowned photographer Adam Katz Sinding. Hailing from America but nesting in Copenhagen,...

What to Anticipate for London Fashion Week Insights article header with photos from Burberry, KNWLS and di petsa fashion shows

What to Anticipate This London Fashion Week

London Leads Where Others Follow: Young Names Set to Shine as the City Welcomes Two Major Fashion Exhibitions By Angela Baidoo London Fashion Week has found a strong footing as a truly edited showcase for British...

What to Anticipate This NY Fashion Week Header 02

What to Anticipate This NY Fashion Week

New York Fashion Week Awaits: From Peter Do’s Helmut Lang Debut to Ralph Lauren’s Return and Tomorrow’s Icons By Mark Wittmer Jam packed with debuts, big returns, and quite a few parties, this New York Fashion...

Pros and Cons of the Instagram Wipe article header image with screenshots of versace, burberry amd phoebe philo

The Pros and Cons of the ‘Instagram Wipe’

Why Fashion Brands Are Wiping Their Instagrams Clean: The Strategy and Risk of Going Tabula Rasa By Mark Hooper Last week, if you checked the Versace’s official Instagram account, you may have noticed something weird was...

Do You Know Your Front Row?

How Fashions Front Row is Evolving, by Looking Beyond the West and Cultivating Community Across the Arts. By Angela Baidoo As the definition of the perfect front-row guest evolves, seasoned fashion editors and retail buyers have...

The Key Findings from The RealReal Report 2023

The RealReal Report 2023: Unveiling the Dynamics of Fashion Resale By Mackenzie Richard The RealReal, the ultimate destination for luxury consignment, has dropped its 2023 report, and the findings are nothing short of intriguing. From brand...

How Brands Can Leverage an Art Director to Break Through Insights The Impression header image with photos from Botter, shushu/tong and vivetta

How Brands Can Leverage an Art Director to Break Through

One Key Creative Can Make a World of Difference By Mark Wittmer Thriving in the fashion industry doesn’t just mean making great clothes. While excellent design is of course a key ingredient, success means being able...

Revenge of the Nerds – How Smart Brands are From Niche to Noteworthy: How Brands Harness the Power of Geekdom’s Rise

In An Era Where Fandoms Dominate Global Conversations, Savvy Brands Are Recognizing And Capitalizing On The Undeniable Influence Of Geek Culture In The Mainstream Market By Mark Wittmer Fashion is often perceived as having a “you...

The Best Looks from Copenhagen Fashion Week for Spring 2024, Copenhagen Fashion Week, Copenhagen Fashion, Best of Copenhagen Fashion Week

The Best Looks from Copenhagen Fashion Week

The Best Looks from Copenhagen’s Spring 2024 Collections By Mackenzie Richard & Drew Daffner Copenhagen Fashion Week for Spring 2024 has again lit up the Scandinavian fashion stage, echoing its legacy as a beacon of Nordic...

How Tapestry’s Acquisition of Capri Holdings Fills the Void in Accessible Luxury Fashion

Revitalizing American Luxury: How Tapestry’s Acquisition of Capri Holdings Targets the Aspirational Consumer and Diversifies the Fashion Landscape By Kenneth Richard The announcement of Tapestry’s acquisition of Capri Holdings signifies a pivotal moment for the American...

Pretty in Pink: The Resurgence of Pink and its Transcending Power

“Pretty in Pink: The Resurgence of Pink and its Transcending Power By LIzzy Bowring When the world needs moments of optimism and comfort, a whiff of Pink washes over the world; the color once associated with...

Copenhagen Fashion Week's Visionary Designers Embrace Art and Conscious Craftsmanship Insights the impression header image with fashion photos of Stine Goya, Latimmier & more

Copenhagen Fashion Week’s Visionary Designers Embrace Art and Conscious Craftsmanship

Copenhagen Fashion Week’s Visionary Designers Embrace Art and Conscious Craftsmanship By Mackenzie Richard Copenhagen Fashion Week currently holds the fashion world in thrall, showcasing an exuberant and inventive display of designers. This season, the focus is...

How Legacy Labels & Heritage Brands Are Reinventing Themselves in Q3 header image with photos of Burberry, Chanel, and Tiffany & Co.

How Legacy Labels & Heritage Brands Are Reinventing Themselves in Q3

Revitalize Your Brand: Unveiling Steps to Infuse Fresh Energy, Whether It’s Already Innovative or Awaits Rejuvenation By Anne McCarthy Legacy labels have a built-in loyal consumer who grew up seeing the label worn by celebrities and...

Igniting the Future SCAD Unveils Trailblazing Collections Insights header image with photos of SCAD students

Igniting the Future: SCAD Unveils Trailblazing Collections by the Next Generation of Visionary Designers

A Look at the Next Generation: Unveiling Scad’s Visionary Designers and Their Trailblazing Collections By Mackenzie Richard Index Featuring: Alberto Perkinson, Barrett Winters, Bryony Umfreville, Colleen Sheckells, Devin Morgan, Hayden (Hee Yeoi) Yang, Isabella Song, Maliki...

how to take over a beach resort insights article header with photos of Louis Vuitton, Dolce & Gabbana, Missoni, and more

How Today’s Smart Marketers Are Taking Over Beach Resorts to Dive Into Customer’s Wallets

We Break Down All You Need To Know On How to Take Over a Beach Resort By Mackenzie Richards and Neal Bhattacharya How can houses exude fun, forge creative partnerships and reach a more global clientele...