Intimissimi Spring 2023 Fashion Ad Campaign Review

Review of ‘Intimissimi’ Spring 2023 Ad Campaign by Creative Director Riccardo Ruini Studio with Photographer Chris Colls and talent Jennifer Lopez

Riccardo Ruini Studio has been at the forefront of the creative direction for the latest Intimissimi campaign, featuring the iconic Jennifer Lopez as the new global ambassador for the brand. The campaign celebrates the strength and success of women and inspires them to feel confident and appreciated in every role they play.

Intimissimi Spring 2023 campaign evokes the paradisiacal atmosphere of the Italian coasts, with images that transform the colors of Positano into a stunning visual display. The campaign showcases Jennifer Lopez in an idyllic Italian setting, captured in the dreamy and vibrant essence of the Italian summer through cinematic imagery. Nuances of fuchsia that recall the blooming bougainvillea blend with the bright orange of the sun and the turquoise of the Mediterranean Sea, evoking the magical atmosphere of the Italian coastline.

Working alongside the talented director Gia Coppola and the photographer Chris Colls, Riccardo Ruini aimed to create a visually stunning campaign that celebrates the essence of Intimissimi and the beauty of Italy. The campaign captures a day in the life of Jennifer Lopez, showcasing a playful and relaxed side of the superstar as she sips coffee and hums “Il Cielo in una stanza,” a classic Italian song that speaks of the magic and wonder of love.