The brand has transformed Burberry’s old store into a sporty universe offering a unique blend of design and technology.
J. Lindeberg’s mission is to bridge fashion and sports by connecting cultures, ideas, activities, people and communities.
Working with the excitement of contrasts, the company always leaves a memorable mark – and the new store is no exception.
Focusing on design and technology, the store merges elements of both worlds in a way that is both innovative and visually striking, with one of the key features being the digital aspect. A corner screen acts like a 3D TV, bringing a digital world to life and increasing the shopping experience in a subtle way, as the ceiling can be illuminated with over 300,000 colours for parties or special events. The intention is to change often, creating a movement in the store and encouraging customers to explore more.
Contrasts are key throughout the store, with a combination of soft and hard, round and straight, firm, and playful. Different materials add to the visual excitement, such as the use of both wood and steel, and flex mirrors to create an illusion of a larger space. The store also plays with strict lines but always adds softness, creating a space that is both modern and inviting.
We’re excited to bring our new store concept to Copenhagen to keep connecting J.Lindeberg with the world. The new store is innovative, active, and engaging, and shows our mission to bridge the unexpected and keep breaking conventions
– Hans-Christian Meyer, CEO, J.Lindeberg
