Blends Parisian and Provencal aesthetics in a carefully curated space
Key Takeaways:
- Jacquemus has opened its first New York City boutique at 143 Spring St., offering a full range of the brand’s products in a space designed to reflect the brand’s aesthetic.
- The store was designed in collaboration with OMA and spans 270 square meters across two floors, blending Parisian and Provencal influences with contemporary art and furniture.
- The boutique features curated mid-century pieces, unique art, and custom furnishings, creating an immersive shopping experience that reflects founder Simon Porte Jacquemus’ personal vision.
Jacquemus has announced the opening of its boutique in New York City, located at 143 Spring St. The space, titled “The New York Boutique,” is designed to reflect the brand’s aesthetic and includes a full range of offerings amidst a thoughtfully curated environment. This marks the brand’s first permanent retail presence in the U.S., expanding its global footprint.
Designed by OMA in collaboration with Jacquemus, the store spans 270 square meters (approximately 2,906 square feet) across two floors. The boutique’s design blends the historic charm of a 19th-century townhouse with a modern glass-and-metal extension from the early 2000s. The exterior, painted oyster white, presents a coherent and light façade, while the whitewashed interior is visible through large windows, creating a welcoming ambiance.
The design concept plays on the contrasts between inward and outward-facing elements. The townhouse section focuses on an interior double-height void, while the glass extension opens outward, evoking a terrace-like feel. The interior, characterized by minimalist yet warm features, incorporates curving shapes and repeating lines consistent with Jacquemus’ rond-carré signature.
French-sourced Bourgogne stone flooring is laid in a pattern inspired by castle pavements, and the walls alternate between white stucco and lightwood, adding to the store’s contemporary aesthetic. Yellow curtains in the fitting room provide a pop of color, while custom wrought iron railings and clothing racks crafted by an Italian artisan evoke Provencal design details.
Throughout the boutique, visitors will find a blend of furniture designed by OMA and pieces from Jacquemus’ own collection, including works on loan such as Frank Lloyd Wright wood side chairs from Christie’s and mid-century pieces like the Chaise Croisillon from Jean Royère. Art on display includes lithographs by Aristide Maillol and Joan Miró, alongside photographs by Peter Schlesinger and Wolfgang Tillmans.
Jacquemus founder Simon Porte Jacquemus has designed the store with a personal touch, conceiving the space as though it were his own home. “The New York Boutique” offers an intimate and immersive shopping experience, inviting customers into the imaginative world of Jacquemus while also serving as a reflection of the brand’s evolving aesthetic.
