Jacquemus Returns, Embracing Southern Roots in Winter Showcase
After the daring showcase at the Palace of Versailles, Simon Porte Jacquemus is returning to his roots in the South of France for his next display. Scheduled for January 29th at the Fondation Maeght in Saint-Paul-de-Vence, the show signals a departure from the traditional fashion calendar.
Established in 1964 by Marguerite and Aimé Maeght, the Fondation Maeght boasts a collection featuring art luminaries like Georges Braque, Marc Chagall, and Joan Miró, housed in the visionary architecture of Catalan designer Josep Lluís Sert.
Known for unconventional runway settings, Jacquemus has captivated audiences with visually stunning shows in locations like lavender fields and salt mines, emphasizing his connection to the South of France. This winter display in Provence marks a significant first for the designer.
Despite plans for international expansion and a strategy to elevate the brand, Jacquemus remains synonymous with a Mediterranean aesthetic and accessible luxury, including iconic items like 100-euro bucket hats and 670-euro Chiquito handbags.
While eyeing global growth with flagship openings and pop-ups in Europe, the U.S., and the Middle East, the brand’s CEO, Bastien Daguzan, revealed aspirations to reach 500 million euros in revenues by 2025, building upon their robust 2022 revenue of 212 million euros.