Review of Jacquemus x Nike Fall 2024 Ad Campaign by Creative Director Simon Porte Jacquemus and Photographer Nicholas Loir with talent Central Cee, Reign Judge, Eight Lines, Urban Jeunesse Academy, Manu Rios, Sidiki Touré, Serena Williams, Tiakola, Merveille, Prototype, Genezio, Oskoww, Ryflo, JDH, Lila Moss, Nolann Le Garrec, Gaël Fickou, Guillaume Diop, PSG Handball Team, Parris Goebel, Amanda Lear, Rouguy Diallo, Joshua Buatsi, Romane Dicko, Tina Kunakey, Take your shot bbal female, Diandra Tchouatchang, Vincent Luistri, Althea Laurin, Jean Imbert, Beatriz Hatz, Panayotis, Amina Muaddi, Marie Antoinette Katoto, Anais Demoustier, La Grande Dame, Juliette Binoche, Rina Sawayama, Carine Roitfeld, and Ruben Moreira
Jacquemus and Nike take Paris by storm with their biggest campaign yet, celebrating their Fall 2024 drop while leaning into the spirit of the Olympics. Starring a huge range of athletes and artists, the film sees the brand’s eponymous creative director Simon Porte Jacquemus make his directorial debut.
Inspired by both Nike ads of the early 2000s and the classic films of French director Jacques Tati, the film takes us on a whirlwind tour of Paris, where we find the cast of colorful characters engaged in (or abstaining from) feats of quirky athleticism. Lila Moss and Carine Roitfeld cruise down the Seine; actor Tina Kunakey jogs past the Eiffel Tower; ballet dancer Guillaume Diop kayaks in the Fontaine Saint-Sulpice. Other cast include Serena Williams, Rina Sawayama, Amina Muaddi, and many more.
The accompanying series of portraits by photographer Nicholas Loir take a more direct but still playful and vibrant approach, capturing the characters in solo or group compositions before backdrops of blue, white, or red, extending the collection’s athletic and patriotic visual identity.
The scale of the campaign is truly ambitious, but it is cleverly divided up into bite-sized vignettes and united by the colors of Team France and an energetic spirit that makes it come together seamlessly. We can tell that Simon Porte Jacquemus was having tons of fun as he put his own spin on the Nike ads he grew up watching, and these two world come together in an awesome explosion of fashion expression and athletic energy.
Jacquemus Creative Director | Simon Porte Jacquemus
Photographer | Nicholas Loir
Film Director | Simon Porte Jacquemus
Movement Director | Pat Boguslawski
Talent | Central Cee, Reign Judge, Eight Lines, Urban Jeunesse Academy, Manu Rios, Sidiki Touré, Serena Williams, Tiakola, Merveille, Prototype, Genezio, Oskoww, Ryflo, JDH, Lila Moss, Nolann Le Garrec, Gaël Fickou, Guillaume Diop, PSG Handball Team, Parris Goebel, Amanda Lear, Rouguy Diallo, Joshua Buatsi, Romane Dicko, Tina Kunakey, Take your shot bbal female, Diandra Tchouatchang, Vincent Luistri, Althea Laurin, Jean Imbert, Beatriz Hatz, Panayotis, Amina Muaddi, Marie Antoinette Katoto, Anais Demoustier, La Grande Dame, Juliette Binoche, Rina Sawayama, Carine Roitfeld, and Ruben Moreira
Hair & Makeup | Ramona Eschbach and Romain Duplessy
Production | Iconoclast
Editing | Lucas Sensi and Nick Rosser
Music | “A Little Less Conversation” (JXL Radio Edit Remix) Interpreted by Elvis Presley (P) 2002 RCA Records, A Division of Sony Music Entertainment