Get an exclusive look at Jeanne Friot‘s innovative Spring 2025 men’s fashion show from the runways of Paris Men’s Fashion Week, held in June 2024.
When Jeanne Friot was a student at the Ecole Duperré, there were no role models she could relate to in fashion. “I shaped my personality and inspiration on people that didn’t exist in the fashion world; there were no queer women at the head of a fashion house, there were very few women at the head of fashion houses full stop,” said Friot backstage at her show, staged on the rooftop of the Paris art school.
Her “Idols” collection paid tribute to the people who did inspire her, from musicians like David Bowie, Grace Jones and Debbie Harry to writers including Françoise Sagan and Maggie Nelson.
In her short time on the Paris fashion scene, Friot has created a few idols of her own. Among them on the runway, her feather-fringed repurposed Levi’s took a turn, ruffling in the wind, alongside multiple interpretations of her distinctive belt dress like a rhythm on repeat. As well as literal versions with leather-lined strapping stitched together to hug the body, including studded denim versions this season, there were a multitude of print emanations on mesh bodycon pieces, on silk shirts, and on the front of a t-shirt.
There was also a broader color palette that went from pale yellow to silver on asymmetric draped bodycon dresses, boxy indigo denim with blurred, bleached seams, and punk-inspired kilts dyed and pleated by hand. She collaborated with the dating platform Tinder on a capsule slogan t-shirt collection called “Love, Louder,” with part of the proceeds from the limited-edition designs destined for NGO SOS Homophobie.
Like many young designers, Friot is facing a tough market. However, she has been able to stay afloat thanks to a strong following in South Korea—including several K-pop stars—and support from Canadian retailer La Maison Simons, with which she has collaborated on political slogan tees.
