Jill Sander Spring 2022 Ad Campaign

Review of Jil Sander Spring 2022 Ad Campaign by Photographer Chris Rhodes and Art Director Heiko Keinath with models Henry Kitcher, Helena Severin, Moustapha Sy, and Chu Wong

Jil Sander shares a delicate, elusive, and richly colored campaign for Spring 2022 by photographer Chris Rhodes. The campaign also features art direction by another frequent collaborator for the brand, Heiko Keinath.

Chris Rhodes has worked closely with Jil Sander’s creative director duo of Lucie and Luke Meier throughout the past years, and has developed a keen and intimate sense for drawing out the subtly nuanced character of the pair’s designs and the brand’s distinct yet elusive vision.

The most satisfying aspect of these campaign-projects is working closely with the authors and our team. Traveling, improvising, finding new dimensions in what we do. It is important to see the things you do in the world. And we are extremely happy for the affinity that bonds Chris and us together, and the way he expands the borders of our vision in the work we do together.
– Lucie and Luke Meier, Jil Sander Creative Directors

Rhodes’ subjects are everyday, but through a careful consideration of object, setting, and perspective, he draws a rich and emotional sense of harmony out of the candid compositions. An elbow rests on an orange, a woman leans against a wall, the foreground obscured: the simplicity of these scenes gives way to a rich yet ineffable emotional realm.

It’s another strong entry into Jil Sander’s ongoing collaborative photographic project initiated by the Meiers, which will ultimately be published in a book. This campaign and the wider project are a smart expression and confirmation of the subtle artfulness that seems to grace the brand’s every move.