Jimmy Choo 'Beach Capsule Collection' Ad Campaign

Review of Jimmy Choo ‘Beach Capsule Collection’ Ad Campaign by Creative Director Sandra Choi with Photographer Haris Farsarakis

Jimmy Choo puts its toes in the sand with a new campaign for its Beach Capsule, which comprises swimwear, accessories, and of course shoes all crafted for maximum yet relaxed summer glamor.

I was dreaming of an afternoon by the pool when designing the capsule collection for Summer – and the light-hearted fun that can evoke. The bold, bright colours of the water, sun loungers and inflatables inspired the colour palette. This Summer capsule is about simple pleasures – something we can all relate to, something we all yearn for.”
– Sandra Choi, Creative Director

The simple and sun-kissed imagery sees its models lounge both beachside and poolside, where the colors and textures of the water and sky echo the material palette of the collection.

It’s a very straightforward yet well-executed campaign concept that offers a recognizable daydream of simple pleasures and summer colors – something we would love to splash right into.