Jimmy Choo Fall 2023 Ad Campaign

Review of Jimmy Choo Fall 2023 Ad Campaign by Photographers Stas Komarovski and Mikael Jansson with talent Miyeon and Rebecca Leigh Longendyke

Jimmy Choo steps out in style with its Fall 2023 campaign. Bringing a dose of coolness and glamor to transitional dressing, the campaign was shot by photographers Stas Komarovski and Mikael Jansson.

Both photographers impressively balance a feeling of spontaneous urban energy with the refined glamor at the heart of Jimmy Choo. Supported by the styling, which makes for a similar blend of refined cool and evening elegance – oversized blazers and jeans get swapped for opulently chic dresses – stars Miyeon and Rebecca Leigh Longendyke transition effortlessly from day to night, lighting up the streets of Paris.

A member of girl group (G)I-DLE, Miyeon is a huge star in the world of K-Pop. She debuted as a brand ambassador for Jimmy Choo last month, a smart move for the brand to align itself with this top tier of global celebrities – especially one who wears it so well.

Always consistent to its core vision of glamor, elegance, and (not to be overlooked) wearability, Jimmy Choo has established a strong campaign rhythm that expresses these characteristics through recognizable, aspirational narrative. Calling on a high-caliber star and deploying a potent visual language, this latest campaign is another example of the formula’s success.