(G)I-dle’s Mi-Yeon Cho to Star in Jimmy Choo’s Fall 2023 Campaign, Debuts August 30
Jimmy Choo, the luxury accessory brand under Capri Holdings, has enlisted the talents of Mi-Yeon Cho, a prominent member of the renowned K-pop group (G)I-dle, to serve as its latest global brand ambassador.
In her new role, Cho will take center stage in the brand’s upcoming fall 2023 campaign, set to launch on August 30th, marking the first milestone of her ambassadorship.
Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo. We are thrilled to have Mi-Yeon join our global Jimmy Choo community.
– Sandra Choi, Creative Director Jimmy Choo
With an impressive following of over 4.4 million on Instagram, Mi-Yeon Cho has successfully captured the hearts of fans and fashion enthusiasts worldwide through her impeccable sense of style. Her dedicated fan account showcases her collaborations with esteemed fashion houses like Prada, Bottega Veneta, Burberry, Fendi, and Dolce & Gabbana, solidifying her position as a fashion icon.
I am excited and honoured to be joining the Jimmy Choo family as a global ambassador. I love the joy and glamour of the collection; I feel more confident when I am wearing Jimmy Choo. I can’t wait to share the beautiful campaign we worked on.
– Mi-Yeon Cho
By partnering with Mi-Yeon Cho, Jimmy Choo aims to elevate its global presence further and connect with a broader audience, leveraging her significant influence and appeal in the fashion industry. This strategic move highlights the brand’s commitment to engaging with a diverse and fashion-forward clientele while also tapping into the popularity of K-pop culture.