Jimmy Choo Summer 2025 Ad Campaign

Review of Jimmy Choo Summer 2025 Ad Campaign by Creative Director Sandra Choi, Art Directors Ezra Petronio & Lana Petrusevych at Petronio Associates, Photographer Ezra Petronio, and Director of Photography Julien Andreetti with model Chloë Sevigny

Jimmy Choo returns for Summer 2025 with Chloë Sevigny as the face of its campaign, marking the actor’s second season with the house. Shot by Ezra Petronio with creative direction from Petronio Associates and Sandra Choi, the campaign channels the languid rhythm of high summer, trading polished perfection for an intimate, sun-drenched kind of glamour.

Set against the quiet backdrop of a bright, minimalist interior, Sevigny is captured in a series of casual, almost voyeuristic moments—lounging on cool sheets, perched on soft chairs, or cradling handbags with the ease of someone pulling together a look on instinct. The palette is creamy and warm, letting texture take center stage: woven raffia, openwork embroidery, soft suede, and beaded embellishments feel tactile and lived-in, echoing the handmade ethos that underscores the collection.

The campaign excels in its ability to convey a quiet confidence. Sevigny’s presence is as magnetic as ever, and her unstudied cool makes the collection’s artisanal touches feel personal and wearable rather than overly precious. If the narrative is subtle, that feels intentional—the visuals suggest not a grand statement, but rather a fleeting mood, a private interlude in which glamour happens naturally.

With Sevigny’s singular style sensibility as its anchor, the campaign becomes less about spectacle and more about attitude: a reminder that summer luxury is often best expressed in the moments we steal for ourselves.