John Elliott has launched a Soho Flagship at 270 Lafayette Street. The space is located at Lafayette and Prince and serves as the brand’s third physical location, with 2700 square feet of retail and a 300 square foot mezzanine that boasts a TASCHEN shop-in-shop.
The store expands off design language architect Stephan Wiemer developed and helped define at their Melrose Ave and Miami locations, refining the use of modular and utilitarian construction for an elevated presentation of seasonal and core men’s and women’s collections. Product is representative of the young luxury brand’s evolution, showcasing artisanal leather pieces, Japanese denim, core Los Angeles made sportswear, a complete Italian-made footwear program, and Italian tailoring that speaks to a smarter way of dressing. Exclusive product, only available at this location, will be an ongoing feature of the retail experience.
Specific to New York, the height and size of the location inspired the spacial design, leaning in to the indoor-outdoor connection the brand has always embraced. Sixteen foot floor-to-ceiling windows create relationship with the bustling street and frame a continuous fixture display that’s twelve feet high, giving the space a grand feel. The open framework allows for a piazza style experience that customers can meander through, with multiple open rooms and corners to discover.
Japanese matte white tile – long and narrow in form, extends seven feet high on the back walls, flanked by an open sea of white. Perspectives on fixtures change as visitors move throughout the space, with iridescent surfaces playing off natural sunlight throughout the day. Nature continues to be a key element, with tropical bamboo palms featured throughout.
TASCHEN is the leading global art book publishing house known for its extraordinary collaborations with the world’s most influential artists, photographers, musicians, designers, and pop-culture icons. The John Elliott partnership represents their exclusive shop-in-shop in Soho, and is curated to tap into curiosities and interests that have informed the brand.
New York has always been a North Star for the brand – with major milestones like the first wholesale order and runway show happening a stone’s throw away. In designer John Elliott’s words, “The feels like a bit of a homecoming.”
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