Anderson to unveil first collection for the house this June during Paris Fashion Week
Jonathan Anderson has officially been named the new creative director of Dior Men, with his debut collection set to be unveiled during Paris Fashion Week in June 2025. The announcement came from LVMH Chairman and CEO Bernard Arnault during the luxury group’s annual shareholders’ meeting in Paris on Thursday, ending weeks of speculation surrounding the designer’s next move.
The appointment follows Kim Jones’ departure from the role earlier this year, concluding a seven-year tenure marked by headline-making collaborations and commercial success. Anderson, who stepped down from his position at Loewe last month after more than a decade of transformative leadership, will now take the reins at Dior’s menswear division.
Though Arnault did not offer further details during the meeting—despite ongoing industry rumors that Anderson could also be in line to take over womenswear from Maria Grazia Chiuri—his confirmation puts to rest speculation about Anderson’s future within the LVMH ecosystem. The move also continues a broader generational refresh across several of the group’s key maisons.
During the meeting, Arnault highlighted the creative momentum across LVMH, pointing to recent appointments including Sarah Burton at Givenchy, Michael Rider at Celine, and Proenza Schouler’s Lazaro Hernandez and Jack McCullough at Loewe. He also praised Dior’s pre-fall 2025 presentation in Kyoto under Chiuri, and cited strong performance from Louis Vuitton’s women’s and men’s divisions under Nicolas Ghesquière and Pharrell Williams, respectively.
Anderson is widely credited with reinventing Loewe, turning it from a heritage Spanish leather goods brand into a globally influential fashion house grounded in bold design, cultural collaboration, and craft. Over his 11-year tenure, Loewe’s estimated revenues multiplied more than sevenfold, with sources suggesting the business approached the 2 billion euro mark.
His appointment signals a new era for Dior Men as LVMH looks to reenergize its houses following a global slowdown in luxury consumption.
