Review of Juun.J x Puma ‘Speedcat’ 2025 Ad Campaign by Photographer Per Appelgren
Juun.J and Puma launch their second collaborative sneaker with a slickly cinematic campaign shot by photographer Per Appelgren.
The new collaboration brings Juun.J’s shadowy glamor and deconstructions of utilitarian functionality to Puma’s racing-inspired Speedcat sneaker. Taking a visual approach similar to Juun.J’s own campaigns, Appelgren translates this energy into an energetic sci-fi narrative. Captured with a cinematic black-and-white perspective, two stylish protagonists engage in a motorcycle race across the dark side of the moon. The imagery underscores the impact of smart styling in an accessories campaign, uplifting the star piece with total looks that extend the cyber-motopunk reinterpretation of a classic footwear style.
With a focused and unquestionably cool aesthetic, the campaign excellently translates the collaboration’s street-ready fusion of fantasy and functionality.
Juun.J Creative Director | Jung Wook Jun
Photographer | Per Appelgren