The label reported a £21.3 million profit following the restructuring of an intra-group loan
JW Anderson, the namesake fashion label of Jonathan Anderson, creative director of Dior’s women’s, men’s, and haute couture collections, returned to profitability for the year ending Dec. 31, 2024, according to the latest filings with the U.K.’s Companies House.
The London-based brand had been operating at a loss for nearly a decade, having disclosed full accounts since 2018. LVMH Moët Hennessy Louis Vuitton acquired a significant minority stake in JW Anderson in 2013, around the same time Anderson was appointed creative director of Loewe.
The filings show that total turnover in 2024 reached £28.43 million, representing a 5 percent year-over-year decline. The company attributed the decrease largely to the timing of shipments for the Spring 2025 season, noting that only 48 percent of the season was shipped in 2024, compared to 54 percent in the prior year.
E-commerce and brick-and-mortar retail posted modest gains, with physical retail — comprising one store in Milan and one in London — helping drive a 15 percent increase in retail revenues year over year.
Profit for the year rose sharply to £21.3 million, compared with a loss of £3.5 million in 2023. The company said this significant swing was primarily due to the restructuring of an intra-group loan. Excluding the impact of that restructuring, JW Anderson reported an operating loss of £5.5 million for 2024, reflecting higher operating costs and lower gross profit compared to the previous year.
The company said its ongoing strategy remains focused on increasing brand awareness, expanding market share within the global fashion industry, and improving its overall net operating position.
The year marked the final trading period before Anderson took on his expanded role at Dior in June 2025. The following month, he repositioned his namesake label as a platform to showcase his interests in heritage, craft, and personal passions.
Anderson described the new direction for JW Anderson as centered on one-off objects, limited-edition pieces, and what he called a “slow-moving feast” of creativity and ideas. “It’s all my obsessions,” he said, adding,
if we sell something, I want it to be beautifully executed by the right craftsman, by the right person.”
Last December, the brand opened its first store dedicated to homeware and Anderson’s personal interests. The space features objects ranging from 19th-century French watering cans with sculptural curves to delicate metal candle sconces and candy-colored clothing brushes made by Hillbrush, an official supplier to King Charles III.
The move represents a calculated risk as the brand enters the high-end homeware market, joining a well-established interiors cluster on London’s Pimlico Road that includes Rose Uniacke, Linley, Soane Britain, Nina Campbell, and Sibyl Colefax & John Fowler.
JW Anderson is expected to file its full accounts for the year ending Dec. 31, 2025, in January 2027.