Review of Kappa x U.S. Ski & Snowboard Winter 2022 Ad Campaign with Talent Bella Wright, moguls skier Kai Owens, Jay Riccomini, Luke Jager & Izzy Worthington and Bo Giddings
After the announcement of a 10-year partnership between Italian brand Kappa and U.S. Ski & Snowboard, the first winter collection produced by Kappa’s R&D center is now available online at Kappa.com and inside the main retail stores.
The first Kappa Us Ski & Snowboard offer – activewear version of the racing clothes worn by the athletes on the U.S. team – includes: ski jacket and pants, fleece sweater, ultra-light down jacket, heat-sealed windproof, waterproof down jacket, cotton T-shirt, tracksuit (hoodie + pants), visor hat and a wool hat in dark navy blue with U.S. Ski & Snowboard team logos. There will also be, for a few exclusive items, in white and red, designed to represent colors of the Stars and Stripes.
Six young athletes from U.S. Ski & Snowboard are protagonist of the advertising campaign shot in Salt Lake City (Utah, USA) last October, including alpine skier Bella Wright, freestyle moguls skier Kai Owens, freeskier Jay Riccomini, cross country skier Luke Jager and up-and-coming athletes Izzy Worthington and Bo Giddings.
It is the first time that a single outerwear and racing suit brand appears on the uniforms of all the winter sports teams of the U.S. Ski & Snowboard: alpine ski, snowboard, freestyle, freeski and cross country.
Talent | Bella Wright, moguls skier Kai Owens, Jay Riccomini, Luke Jager & Izzy Worthington and Bo Giddings