Karl Lagerfeld "From Paris with Love" Fall 2025

Review of Karl Lagerfeld “From Paris with Love” Fall 2025 Ad Campaign by Photographer Chris Colls with models Paris Hilton and Jon Kortajarena

The Karl Lagerfeld Fall 2025 campaign From Paris with Love pairs concept and casting in a way that feels cheeky yet deliberate. Bringing in Paris Hilton as the face of a Paris-rooted brand for a campaign literally titled after her name is perhaps obvious, but it works—the playfulness is the point. The imagery leans heavily on sharp monochrome styling, with Hilton embodying Lagerfeld’s signature codes: black suiting, slick tailoring, oversized collars, and statement accessories. It’s a clever transformation, pushing her beyond the party-girl archetype into something sharper and cooler, more in line with Karl’s own silhouette.

The standout shots are without question those of Hilton in tailored suits, channeling Lagerfeld himself while still maintaining her own edge. These images feel fresh because they subvert her usual styling—placing her in a role of authority rather than spectacle. The bow-adorned knitwear and playful pieces, while aligned with the brand’s more accessible codes, don’t carry the same weight as the suit portraits, which strike a balance of wit and reverence.

Chris Colls’ lens keeps everything crisp and elevated, with black-and-white photography underlining the brand’s iconic DNA. Jon Kortajarena’s presence adds an additional layer of glamour and balance, reinforcing the campaign’s confident attitude while highlighting the menswear. The inclusion of the K/Autograph motif—seen across accessories and ready-to-wear—feels both archival and forward-looking, grounding the campaign in Lagerfeld’s legacy while pushing the branding subtly into the future.

Overall, From Paris with Love succeeds by embracing the obviousness of its concept and then elevating it. It may not be the most daring creative risk, but it is cohesive, stylish, and memorable, particularly in the way it reframes Hilton. By situating her in Karl’s uniform, the campaign cleverly blurs icon and muse, persona and performance. It’s a reminder that fashion is as much about self-mythologizing as it is about clothes—and in this case, both Hilton and Lagerfeld knew how to play that game to perfection.