The model and entrepreneur steps into a global fragrance role as Emporio Armani introduces Power of You, a bold new chapter for the house’s women’s portfolio
Emporio Armani ushers in a fresh moment in its fragrance universe with Kendall Jenner as the newly named global fragrance ambassador, debuting alongside the launch of Power of You Eau de Parfum. The appointment positions Jenner — a modern cross-cultural figure whose fashion presence spans runway, editorial, and global brand campaigns — at the center of a scent conceived to channel confidence and contemporary femininity. “I’ve always loved Emporio Armani for how it celebrates real confidence and staying true to yourself,” she said. “The Power of You Eau de Parfum campaign is all about owning your energy and shining from the inside out, and that message just feels so aligned with me.”
The fragrance builds on the success of Emporio Armani’s Stronger With You franchise, translating its momentum into a feminine counterpart crafted with a luminous gourmand signature. Opening with a zesty maracuja accord and bright citrus notes before unfolding into frangipani and a warm base of vanilla bean absolute, benzoin and cistus, the composition was designed with a new generation in mind. “The vanilla and passion fruit are the most unexpected but perfectly blend,” Jenner said. The bottle echoes the house’s design language — jewel-like with intertwined golden rings and a ruby-tinted juice revealed through clear glass — aligning refinement with youthful energy.
In the accompanying campaign directed by Gordon von Steiner, Jenner moves between intimate and collective moments, set to Underworld’s “Born Slippy,” capturing the magnetic, mood-lifting quality the fragrance intends to convey. “I connected with the vision because it wasn’t just about the perfume; it was about the feeling,” she said. “The whole campaign was about channeling that magnetic and contagious energy, and showing how you can literally ‘light up the room.’” With launches rolling out across Europe, the U.S., the Middle East and Asia through spring, Power of You signals a strategic, style-forward expansion of Emporio Armani’s presence in the women’s fragrance space.
