Miu Miu Returns to #1
Lyst has released its Q2 2025 Index, and the results confirm a consumer shift toward expressive, lower-priced accessories and standout shoes amid ongoing economic uncertainty. Miu Miu reclaims the top spot, powered by its suede, logo-embossed boat shoe—this quarter’s fourth hottest product. The Row hit a personal best at #6, with its minimalist Dune flip-flop crowned the quarter’s hottest item after a 162% search spike, helped by a high-profile Jonathan Bailey sighting.
Footwear was the true star: six of the ten hottest products were shoes, from the functional to the fringe. Adidas’ Adicolor Sprinter Shorts claimed the #3 spot, fueled by a 121% demand surge and celebrity co-signs from Harry Styles and Bella Hadid. Meanwhile, avant-garde styles like Vibram’s FiveFinger V-Soul and Isabel Marant’s wedge sneaker (thanks to TikTok’s Y2K revival) continued fashion’s hybridization of utility and nostalgia.
Burberry re-entered the Top 20 at #17 after a year-long absence, boosted by its “Cool Britannia” festival campaign and menswear momentum. COS remained the only high-street label in the Top 10, holding strong at #7 after its critically praised April runway show.
Rising brands outside the Top 20 include Pucci, riding a 96% demand increase thanks to viral halternecks and celebrity endorsements, minimalist Amsterdam label Rohe, and storytelling eyewear brand Jacques Marie Mage.
Lyst’s Q2 Index reflects a consumer desire for personality-driven products, nostalgic nods, and investment-worthy accessories that pack a visual punch.