KidSuper Fall 2025 Ad Campaign

Review of KidSuper Fall 2025 Ad Campaign by Creative Director TJ Sawyer, Art Director Julia Dias, and Photographer Elliot Hensford with models Omari Phipps, Saràh Phenom, Atlantic Johnson, Selene Dugger, Fabian Henry, Lorry, Charlotte Gadeke, and Bo Hendrix

For Fall 2025, KidSuper dares to dream somewhere between heaven and havoc. Under the title From a Place I Have Never Been, Colm Dillane continues to prove that storytelling isn’t just an accessory to his clothes—it’s their very fabric. The campaign, developed with creative director TJ Sawyer and photographed by Elliot Hensford, unfolds like a surrealist tableau: characters posed against misty, painterly backdrops that oscillate between utopia and dystopia. It’s both cinematic and handmade, as if the imagination of a child and the vision of an auteur met halfway across a dream.

The visual world is unmistakably KidSuper: rich, painterly, and a touch absurd. Figures stand among rolling hills and painted skies, their expressions stoic yet strange, like actors caught in a still from a myth retold through streetwear. Leaves swirl mid-air, models levitate or sit solemnly on rocks, and the lighting feels borrowed from a Renaissance painting—muted, glowing, and quietly divine. There’s humor here too, but it’s not ironic; it’s the humor of someone deeply in love with what they do.

Design-wise, Dillane’s duality of “hope against chaos” comes alive through tactile contrasts—patchwork denim beside glossy faux furs, meticulously painted trenches against sculptural puffers. These garments don’t just clothe; they perform. Painterly prints evoke emotion, while graphics—a KidSuper signature—transform hoodies and knits into canvases of imagination. Every piece seems to carry fingerprints, brushstrokes, or stories layered into its seams, blurring the line between atelier craft and raw experimentation.

What makes this campaign stand apart is its cohesion. The visuals, tone, and texture all speak the same language—one of creative conviction. Where other brands aim for perfection, Dillane embraces imperfection as poetry. His world-building is total: you believe in this strange in-between place because it feels like it exists somewhere just outside memory. There’s a rare unity of intention here, where the campaign’s art direction, styling, and setting all orbit the same idea—transformation as both process and philosophy.

In a fashion landscape often chasing novelty for its own sake, KidSuper Fall 2025 reminds us that imagination, when grounded in sincerity, is a form of truth. It’s whimsical, yes—but also wise. And while the title claims to come from “a place I have never been,” the collection feels like coming home to where creativity still feels alive.