KitchenAid announces its fifth annual Color of The Year: Hibiscus. A vivid fuchsia with a matte finish, the Color of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden, attracting us to new experiences in and out of the kitchen.
With the annual KitchenAid Color of the Year, the brand aims to spark inspiration. Each year, it provides an opportunity to use the power of color to comment on global trends and culture, while inspiring those in the kitchen and beyond.
To celebrate the global energy for the color that dominates interiors and runways alike, KitchenAid hosted a fashion presentation to kick off New York’s fashion celebration. In collaboration with global creative director and designer Marta Del Rio, the event will debut a capsule collection of seven one-of-a-kind, avant-garde designs inspired by the Artisan Stand Mixer and K400 Blender. In addition, Del Rio has invited a selection of New York’s emerging and vanguard design talent to each create a full look inspired by Hibiscus and KitchenAid brand’s design heritage.
The roster of guest designers included Jackson Wiederhoeft, Tara Babylon, Tia Adeola, Bach Mai, and Man Made Skins. The event featured music by international sound designer Alex Chapman.
Del Rio has been responsible for building the unique and incomparable identities of artists around the world. She has worked hand in hand with some of the leading icons in pop culture, including Billie Eilish, Lady Gaga, Dove Cameron, and Paris Hilton, as well as hallmark consumer brands that include Apple, Fendi, Vogue and Estee Lauder.
KitchenAid is a brand with an instantly recognizable design language, which made celebrating the new Hibiscus color a natural fit as we toast vanguard talent at New York’s fashion celebration. I’ve designed a capsule collection that merges industrial and organic references, with nods to the iconic lines and curves of the appliances that everyone knows coupled with classical fashion silhouettes. It was a pleasure to be able to invite five New York-based fashion labels to expand this core collection; each of their custom editions for this project showcases their design hallmarks and celebrates the KitchenAid Color of the Year, Hibiscus.
– Marta Del Rio
Photography | Getty Images