Review of Kith for ‘The Wire’ Ad Campaign with Jamie Hector
Kith continues their collaboration with HBO by releasing a collection highlighting the iconic television series, The Wire. Model and actor Jamie Hector, who plays Marlo Stanfield on the drama series, showcases neutral apparel and accessories ranging from tee shirts to hoodies with co-branded artwork from the show and Kith.
The Wire, a show about the effect of the US’s war on drugs on an urban microcosm is as gritty as it is popular. The concrete background of an abandoned warehouse combines the cold and harsh focus on the streets of Baltimore with Kith’s architectural innovations for their seven brick-and-motor stores. Jamie Hector’s deliberately severe expression is mirrored on the shows characters, splashed across his back and front.
This celebration of the show’s 20th anniversary is a simple commemoration of an iconic character, allowing the spotlight to shine on Jamie Hector and what he has done for TV and pop culture.
