Kith

Spring 2025 Ad Campaign

Review of Kith Spring 2025 Ad Campaign with Talent Tramell Tillman

Kith has introduced its Summer 2025 Collection, blending tailored ease with seasonal function across a lineup that includes relaxed suits, elevated denim, lightweight knits, and coordinated sets. Designed with versatility in mind, the collection reflects a shift toward understated sophistication suited for both city life and coastal settings.

Anchored by a focus on materials, the offering emphasizes breathable, luxury fabrics such as cupro linen, silk linen, vintage-washed satin, towel terry, and a custom-developed denim exclusive to the brand. Craftsmanship and seasonal utility guide the collection’s approach, with garments made to adapt to warmer weather without sacrificing structure or quality.

This season also marks the return of Ronnie Fieg’s 8th St footwear series in partnership with Clarks Originals, as well as Kith’s first collaboration with Cigarette Racing, the American maker of high-performance luxury powerboats. The collection launch coincides with the reopening of Kith Manhattan.

Actor Tramell Tillman fronts the campaign, adding a polished tone to a season defined by relaxed silhouettes and thoughtful construction.


Talent | Tramell Tillman