Kith Summer 2023 Ad Campaign Review

Review of Kith Summer 2023 Ad Campaign by Creative Director Ronnie Fieg with Talent Adrien Brody

Kith, a New York-based lifestyle brand, presents its Summer 2023 Delivery I collection—an array of airy silhouettes crafted from premium fabrications designed for the summer heat. This versatile assortment offers luxurious styling for any occasion.

This collection allows for effortless set dressing and consists of tailored shirting, seasonal knitwear, core trousers & shorts, and a variety of accessories. Elevated fabrics are seen throughout the collection—silk twill, tropical wool, cupro linen, viscose, and more. Each piece is uplifted by the sophisticated seasonal Kith Palette, consisting of foundational Kith colors such as Nocturnal, Stadium, and Sandrift. The palette also takes inspiration from vibrant summer energy with powder blues and a range of yellow hues.

Standouts in the collection include the Shadow Check Collarless Jacket, Striped Thompson Camp Collar Shirt, Woven Stripe Coaches Jacket, and the Cotton Eyelet Boxy Collared Overshirt. The Shadow Check Collarless Jacket, a luxurious silhouette crafted from a custom checkered lightweight wool blend, is an essential piece for elevated layering. The Woven Stripe Coaches Jacket is a signature silhouette that highlights Kith-branded button closures, two patch pockets, and blanket stitch detailing around the edges—all constructed from a custom yarn-dyed heavyweight cotton stripe fabric. Wear it as a standout piece solo, or match it with its co-ord, the Curtis Short. The Striped Thompson Camp Collar Shirt is made from a cupro linen fabric that is sandwashed for a soft hand-feel and features an all-over striped print, side slit detailing at the hem, and Kith script embroidery at the chest. The Cotton Eyelet Boxy Collared Overshirt is a breathable silhouette with an elevated aesthetic that highlights all-over embroidery and is constructed from lightweight seasonal cotton eyelet fabric.

Summer 2023 Delivery I also continues Kith’s Classics offering—highlighting seasonal staples updated in this season’s color palette, inclusive of shirts, pants, shorts, tanks, and more. The Classics also feature signature beach towels, slides, socks, and a variety of custom Kith hats.

Accessories include signature headwear, sunglasses, beach towels, slides, Kith for Malin & Goetz, and more. This versatile headwear offering of bucket hats, Raffia hats, and snapbacks empowers styling for any occasion and is constructed from an array of breathable fabrications. Get ready for the beach with custom sunglasses, beach towels, slides, canteens, and tote bags.

For the footwear component of the release, Kith reprised its partnership with adidas to develop Kith Classics for adidas Originals for the season. Kith brings back the Samba, Superstar, and Campus 80s—beloved and timeless silhouettes. Each co-branded model features a premium leather upper, suede stripes with Kith Classic gold-foil lettering, and is finished with the Kith Classic logo on the heel tab, complimented by a Mango backdrop.

Kith Summer 2023 Delivery I releases on May 19th at all Kith shops, 11AM EST on Kith.com, 11AM CET on EU.Kith.com & the Kith App.