A new Klarna feature streamlines resale listings through Poshmark in time for back-to-school.
Klarna has partnered with Poshmark to integrate resale functionality directly into its app, offering U.S. users a streamlined way to resell previous purchases in time for the back-to-school season. The collaboration allows Klarna users to list items on Poshmark with just a few taps—automatically populating product descriptions and images from past Klarna orders.
The feature represents a broader push from both companies to simplify resale and expand participation in the circular economy. As consumer interest in secondhand fashion surges—fueled by both economic pressure and environmental awareness—this integration offers a seamless entry point for new resellers and a value-driven exit strategy for unworn or unwanted items.
Timed with the seasonal ritual of wardrobe clean-outs and refreshes, the launch aligns with shifting shopping habits, especially among Gen Z and Millennial consumers who continue to lead resale’s growth. According to recent market forecasts, the global secondhand fashion market is on track to more than double in size by 2034.
For Poshmark, the partnership opens up access to new sellers from Klarna’s user base, while Klarna enhances its app experience with added utility. Together, the brands position resale not only as a sustainable option but as an intuitive part of the digital shopping journey. As the circular fashion economy expands, features like this one underscore how tech integrations can remove friction and make resale an everyday habit.