La Porte Spring 2026 Ad Campaign

Review of La Porte Spring 2026 Ad Campaign by Creative Director Cori French with Photographer Madison Lane with models Santana & Daria Miko

La Porte’s Spring 2026 campaign, Gypsy, is awash in sun-drenched beauty and poetic ambition. Framed as an ode to transformation, the inner child, and the sweeping tides of love and loss, the collection aims to merge emotion with elevation. The setting is undeniably strong—sailboats, beaches, and poolside loungers create an aspirational canvas that practically begs for movement, story, and soul. You can feel the wind, the water, the salt in the air. Everything’s in place for a moment of magic.

But that moment never fully arrives. Despite the rich concept and impeccable styling, the models feel more like mannequins than muses. Their poses are sculptural and static, but rarely alive. On a beach, two women kneel shoulder to shoulder, perfectly symmetrical, as though carefully arranged for a showroom lookbook. There’s no sense of spontaneity, no shared glance, no spark of interaction. It’s beautiful, but distant.

This contrast between narrative intention and visual execution creates an odd tension. The campaign speaks of evolution and emotional liberation, but the images feel contained and careful. Unlike the best storytelling campaigns—where the models engage with their surroundings, each other, and the viewer—Gypsy plays it safe. The boats are there. The breeze is there. But the story never really sails.

That said, the product does much of the heavy lifting. La Porte continues to impress with its directional design—signature jacquard textures, jewelry-inspired hardware, and silhouettes that feel both modern and referential. It’s not hard to imagine the customer responding to these pieces on instinct alone. Still, there’s a missed opportunity here: with such a strong setting and such emotionally resonant copy, the visuals could’ve pushed into something more raw, more real.

Ultimately, this is a campaign caught between polish and possibility. La Porte clearly knows how to build a world—but next time, one hopes they let their characters actually live in it.