Celebrities and athletes gathered for the finals weekend experience
Lacoste marked the finals weekend of the Miami Open presented by Itaú with an exclusive hospitality experience, hosting tennis fans and brand guests at its Club Lacoste suite at Hard Rock Stadium on March 28 and 29. The activation highlighted Lacoste’s ongoing partnership with the tournament, reinforcing its presence both on and off the court. Throughout the event, the brand showcased its co-branded Miami Open collection alongside a broader offering of sportswear and lifestyle pieces, which saw strong demand at the on-site boutique.
Guests were invited to view the finals matches from the Club Lacoste suite, creating a more intimate vantage point on one of tennis’s key moments in the global calendar. The weekend brought together a mix of figures from sports, entertainment, and digital culture, reflecting Lacoste’s cross-industry appeal. Among those in attendance were actor Taylor Zakhar Perez, model Chanel Iman, American football player Shilo Sanders, NBA player Serge Ibaka, musician Xime Ponch, and beauty creator Camila Coelho. Earlier in the tournament, NBA player Norman Powell and soccer player Raphael Veiga also joined the brand to watch preliminary matches.
