Choreography Meets Footwear in a Celebration of Light and Motion
Lacoste’s L003 Neo Shot sneaker brings together fashion and movement in a bold new form. The campaign, led by choreographer Nicolas Huchard and dancer XiaoYi Liu, transforms motion into a statement of confidence and creativity.
Building on the L003 franchise, this latest iteration blends running-inspired details with avant-garde design. Huchard, known for his work with Lady Gaga and Madonna, directs the campaign’s dynamic storytelling, while Liu embodies its fluid energy. Set against a rotating stage made of tennis court clay, the visuals highlight the sneaker’s connection to sport and self-expression.
“The L003 Neo Shot captures the essence of freedom with its daring design and energy. It’s bold yet effortless, technical yet stylish,” says Huchard.
The sneaker features a lightweight mesh upper, nubuck toe cap, and reflective overlays, with an EVA midsole and textured rubber outsole for grip and comfort. The Spring/Summer 2025 colorways include blazing green, shadow black, and earth pink.
To celebrate the launch, Lacoste will host the Lacoste LightClub, a two-day event at Lafayette Anticipations in Paris (February 28 – March 1). The experience will feature installations, customization spaces, and performances, with an exclusive edition of the L003 Neo Shot available only at the event.
Retailing at €130, the L003 Neo Shot is available now via Lacoste and select retailers.
