The Menswear Brand Puts Its Twist on the Iconic Football Club’s Uniform
Menswear brand le PÈRE has announced a special collaboration with premier Italian football club Juventus. The partnership celebrates Juventus’s iconic black-and-white motif, re-envisioned through le PÈRE’s signature aesthetic.
Central to the collection is a specially designed version of the adidas Juventus 24/25 home jersey. It maintains the club’s traditional black-and-white stripes and logo but incorporates unique design elements. Notably, the three stars—a nod to Juventus’ historical achievements—are featured with a new visual twist that highlights the club’s vibrant and youthful energy.
The collection also includes a distinctively designed cap and scarf that echo the jersey’s design elements. The cap is distinguished by bold yellow accents and the club’s stripes, making it a standout accessory, while the scarf updates a classic football item into a versatile fashion statement.
This collection is part of an ongoing series of collaborations between Juventus and le PÈRE, following their “Fashion Meets Football” event in New York, which showcased the 24/25 adidas home kit. This initiative blends tradition with modernity, incorporating le PÈRE’s logo and Juventus’ iconic stars into a contemporary design.
Abhi Janamanchi, le PÈRE’s Brand Director, expressed his enthusiasm for the collaboration: “Our love of football and Italy made Juventus our number one choice for a collab. Not only are they one of the most iconic teams on the planet, they are steeped in style – it’s part of their DNA. And stylistically, their signature black and white stripes are the perfect partner for le PÈRE’s colorful and playful personality.”
Gianmarco Pino, Juventus Brand Manager, also commented on the partnership: “We are thrilled to collaborate with LE PÈRE for New York Fashion Week 2025. At Juventus, we continue to push creative boundaries to engage with our global audience, and this partnership redefines the intersection of football and fashion. By merging the club’s heritage, elegance, and style with cutting-edge fashion trends, we are crafting a bold expression of identity—one that extends beyond the pitch and leaves a lasting cultural imprint.”
The collaboration will be launched with an exclusive event on February 12th at The Ground in New York, featuring rapper and producer Pi’erre Bourne. The event aims to celebrate this unique fusion of fashion and football.
The entire collection will be available on Juventus’ official website, in le PÈRE’s New York and Los Angeles stores, and on lepere.com.
