Heather Leeds Greenfield joins as partner and head of brand partnerships
The Lede Company has acquired Element Brand Group, a brand partnerships and marketing agency founded by Heather Leeds Greenfield.
Greenfield will join Lede as partner and head of brand partnerships. Her team, including senior vice presidents Michael Kutach and Jill Ormand, will also become part of the firm.
“This acquisition strengthens our ability to serve clients across all touchpoints of modern brand marketing and communications,” said Christine Su, co-CEO of The Lede Company, in a statement.
Founded in 2018 by Su, Amanda Silverman, Sarah Levinson Rothman, and Meredith O’Sullivan, The Lede Company operates in Los Angeles and New York. It has built a portfolio of clients in entertainment, fashion, beauty, tech, and consumer goods, including brands such as Levi’s, Audi, Isabel Marant, Violet Grey, Kenzo, The North Face, Thom Browne, Clinique, Instagram, and WhatsApp.
The company expanded internationally with the launch of its London office in 2022, followed by Paris in 2023 through acquisitions of Olivier Bourgis Communication and Marketing and Ritual Projects.
“Heather has a sharp understanding of what it takes to build meaningful, culturally resonant campaigns,” added Su. “Her team’s experience across brand strategy, creative marketing, and full-scale campaigns will deepen the way we support our clients and expand how we show up in today’s evolving media and consumer landscape.”
Greenfield founded Element Brand Group in 2016. The agency has offices in Los Angeles and New York and has worked with clients including Airbnb, Audible, Coca-Cola, and the United States Olympic & Paralympic Committee. The firm specializes in brand strategy, media relations, influencer programs, talent partnerships, and campaign activations across sectors including fashion, food and beverage, entertainment, sports, and tech.
“I’ve always believed the most impactful work for our brand clients happens when programs and campaigns are rooted in culture — with the right partners, the right timing, and a clear point of view,” said Greenfield in a statement. “Joining Lede represents an exciting opportunity to scale that vision with a broader platform and deeper resources, while we continue to lead with intention, creativity, and collaboration.”