Lemaire’s Sartorial Simplicity is Made for Modern Life
Review of Lemaire Fall 2025 Men’s Fashion Show
By Angela Baidoo
THE COLLECTION
THE VIBE
Everyday characters, Sartorial Singularity, Traditional Vs Technical
Life just got serious, and designers are using it as the perfect opportunity to forgo fantasy and deal – read dress – with what their customers need in the real world.
Yet, this has never been a concern for Lemaire who have made a name for themselves providing desirable designs that are made to be lived in, not saved for a special occasion but purposely used as part of an active lifestyle, albeit a very chic one. The main intention for today’s collection was to celebrate “the lives of real characters – their individuality, desires and sartorial needs”, and from the outerwear to the knitwear there was a methodical process that is used to build each look with boxy shapes worn over voluminous layers to create a play on structure.
What Lemaire do so well is also the merging of the traditional with the technical as trench coats were developed in crisp-nylons and parkas in lab-coat white were layered under a tweed car coat, while a look of a midnight blue anorak, denim trucker and leather pants worn by a silver-haired male model demonstrated how they bring together a range of multi-generational characters that keep the brand grounded in reality.
THE DIRECTION
THE WRAP UP
This isn’t one and done dressing, at Lemaire it’s a sartorial game that challenges the wearer to find function in everything they own, and more than that to live in what they own everyday.
