Review of L’idée Woman Summer 2024 Ad Campaign by Photographer Jacqueline Giltrow with models Lucy Markovic and Samira Philipsen
L’Idée Woman presents a lush fantasy of palazzos and pleats with the new campaign for its Summer 2024 collection, “Avant.” The campaign was lensed by photographer Jacqueline Giltrow.
Captured at Villa Nemora, an estate in the Chianti region of the Tuscan Hills, the imagery draws its energy from the greenery of the countryside and the historic location’s old-world charm. Swathed in the collection’s jewel tones and dramatically cascading pleats – the brand’s signature – the characters exude a refined poise that echoes that of the setting’s art and architecture.
Balancing summer vibrance with decadence and drama, the campaign is a focused encapsulation of L’Idee Woman’s take on elegance in the art of pleating.
Agency | Catinella
Director & Cinematographer | Cheyne Tillier-Daly
Photographer | Jacqueline Giltrow
Models | Lucy Markovic & Samira Philipsen
Hair | Eleven Australia
Makeup | Brittany Mason
Location | Villa Nemora, Tuscany